Bio Speakers

Cyril Drouin BysoftChina Founder & CEO – Senior eCommerce Consultant 

Over 15 years of consulting dedicated to eCommerce and internet in China and in Europe . Around 100 clients (brands, retailers, manufacturers, SMEs, startups) advised and followed for the last 10 years. Extensive knowledge in Chinese eCommerce. Actively speaking & training for conferences and high-level training sessions.

Working with brands in China on eCommerce Strategy / eCommerce Platform Building (website & marketplace) / eCommerce Operations setup / Digital Marketing (SEO/SEM/Social networks/Word of mouth) / Mobile.

Cyril has 17 years of experience in the field, with 14 years’ experience in China. Master’s degree in Mathematics & IT


Laure de Carayon, China Connect Founder and Organizer

Started her career in advertising agencies (TBWA, Grey, McCann Erickson), worked in TV production in France and abroad, and joigned Carat media agency in 2002 to develop the TV ad funded programming unit, and specialize into brand content strategic and creative consulting, media partnerships and delegate production. She contributed to the books “When brands become media” (2009), “They taught the future: social web…” (2011), taught Brand Content (ISG MBA), and writes regularly for different publications

Summer 2010, she went to China to interview key marcom players and wrote a “Brand Content: Special China” series. No single rendez-vous existed in Europe to tackle China’s marketing and digital landscapes: she decided to bridge the two and launched China Connect, June 16-17, 2011. Rapidly followed by China Connect InTheCity, November 2011, a serie of premium Rendez-Vous with a Chinese Special Guest and Masterclasses, China Connect InTheNews, a monthly newsletter, China Connect Training, Ecommerce/Digital Marketing in China Training sessions. China Connect expanded in China, at RREM Shanghai, June 2015. March 1-2, 2017 was China Connect 7th edition

She regularly goes to China, develops a consulting and training activity on marketing and digital in China, and writes on Chinese consumers and China’s digital ecosystem.