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CHINA CONNECT PARIS 2013

THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“I really congratulate the organisers for the quality of the presentations” – Laurent MALAVEILLE, Global Head Digital, CRM & E-Commerce CLARINS GROUP

WHAT IS CHINA CONNECT

China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

 WHY SHOULD YOU COME

Meet the most influential digital players and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

  • Develop your expertise on China’s unique and ever-changing digital scene,
  • Connect with the sought-after marketers in China,
  • Explore new business opportunities with leading Chinese digital / mobile and marketing / telecommunication / media players.

THEY SPOKE AT CHINA CONNECT 2013

Leo LIANG

Senior Director of National Business Development

YOUKU-TUDOU (China)

Simon TAM

Head of Wine

CHRISTIE'S (China)

Dan XU

Vice President MEILISHUO (China)

MEILISHUO (China)

Angela AU-YEUNG

eCommerce Manager LEE (China)

LEE (China)

Sirena LIU

President

FILMWORKS (China)

Jean Hsiao WERNHEIM

Co-Founder

a-Peer Synergy Shanghai Culture & Technology Co. Ltd, (Sweden-China)

Yueping WANG

Public Relations Manager

SOPEXA (China)

Erik ROTH

Partner

McKINSEY&COMPANY (China)

Ken HONG

General Manager, Weibo Marketing Strategy

SINA WEIBO (China)

Mykim CHIKLI

CEO (China)

ZenithOptimedia

AGENDA

Theme: “Leverage Chinese Consumer Engagement Across Tiers”

Reaching scale is therefore as much a key stake, as a key challenge for brands – it impacts their (whole) mix, be it in Luxury or FMCG.

To help brands harness the growing affluent consumers, China Connect 3rd edition brings together experts, to share on how to tackle the following stakes across the country:

  • Leverage China’s consumers dynamics and brand advocacy
  • Harness the power of mobile and social marketing
  • Embrace online (social) shopping frenzy to reach the masses
  • Capture Chinese love for storytelling: content your brand

 


 

Day One – March 28th

MORNING – Capture Chinese love for storytelling: Content your brand !

The Power of entertainment “with Chinese characteristics”

8h15: Registration – Breakfast

9h00: Welcome Address Laure de Carayon, Founder

Q&A with Andrew Canter, Branded Content Marketing Association (BCMA), UK

9h15-9h45: “Drive brand awareness through movie properties”

Sirena Liu, CEO Filmworks China Entertainment Marketing (video conference)

9h45-10h35: Play Big via Video Marketing in China

Leo Liang, Senior Director of National Business Development Youku-Tudou

10h35-11h00 – Networking Break

11h00-11h30: “Brands & Music: Tapping China’s Youth Consumer”

– Jean Hsiao Wernheim, Chief International Executive a-Peer Synergy Culture & Technology

11h30-12h00: Panel “Celebrity Endorsement, Key Opinion Leaders (KOL): from awareness to trust”

With: Leo Liang (Youku-Tudou), Angela Au-Yeung (Lee Jeans), Jean Hsiao Wernheim (a-Peer), Yueping Wang (Sopexa Group), Alexis de Gemini (Producer-Director “Beauty Academy” – A2G Créations)

 Q&A with Eric Briones, Strategic Planning Director PublicisEtNous, @Darkplanneur

12h00-13h00: “Perception and decoding of branded content and video in China”

– Laurence Lim-Dally, CEO Cherry Blossoms – Hong Kong

13h00-14h15  – NETWORKING LUNCH

AFTERNOON – Leverage China’s consumers dynamics and brand advocacy

Q&A with Normandy Madden, Thoughtful China

14h15-14h55: “The multi-headed dragon. Boosting growth by customizing consumer engagement across China’s diversity”

Erik Roth, Partner, and Nathalie Remy, Principal McKinsey&Company, China & France

14h55-15h30: “Wine: When the Luxurious West meets the Thirsty East”

– Simon Tam, Head of Wine, Christie’s, China

15h30-16h00: “Cross-Media Marketing : Insight on the Chinese delicatessen market”

– Yueping Wang, Public Relations Manager Sopexa Group , China and Arnaud Pignol, Delegate Director Inter-Rhône, France

16h00-16h20: PanelChallenging Tastes: winning the Chinese Palate”

– Simon Tam (Christie’s), Yueping Wang (Sopexa Group), Arnaud Pignol (Inter Rhone), Erik Roth, Nathalie Remy (McKinsey&Company)

16h20-16h40 –  Networking Break

16h40-17h10: “Embracing China’s Challenges at a Fast Pace”

Laurent Malaveille, Global Head – Digital, CRM & E-Commerce Clarins Group, France

Q&A with David Klingbeil, Co-founder Web&Luxe

17h10 – 17h50: “Deciphering online interest at a local level to optimize luxury watch brands expansion within China”

Florent Bondoux, Head of Strategy & Intelligence Digital Luxury Group, Switzerland

Q&A with Normandy Madden, Thoughtful China

18h00: END


Day Two – March 29th

MORNING – Embrace online shopping frenzy to reach the masses, Harness The Power of Mobile & Social Marketing /

8h15: Registration – Breakfast

9h00: Intro Laure de Carayon

9h05-9h40: “Reaching China’s lower-tier masses through e-Commerce: a revenue and marketing channel”

– Angela Au-Yeung, eCommerce Manager Lee Jeans, China

Q&A with Normandy Madden, Thoughtful China

9h40-10h15:“Coding Fashion in China: Social, Vertical, e-Commence”

– Dan Xu, Vice President Meilishuo, China

Q&A with Christian Radmilovitch, Luxury and Digital Marketing Expert (France)

10h15-11.00: Beyond Fans”

Ken Hong, General Manager, Weibo Marketing Strategy Sina Weibo, China

Q&A with Normandy Madden, Thoughtful China

11h-11h20 –  Networking Break

 Q&A with Emmanuel Vivier, co-founder Hub Institute

11H20-11h50: “Mobilization of Social”

Mykim Chikli, COO ZenithOptimedia, China

Q&A with Normandy Madden, Thoughtful China

12h00-12h20: “Consumer Engagement in China: Social by nature”

Vincent Digonnet, APAC President Razorfish-Digitas, China

Q&A Brian Buchwald, CEO and Co-Founder Bomoda, USA

12h20-13h00: Panel :“Retail Digitalization: challenges and opportunities”

Vincent Digonnet (Razorfish-Digitas), Dan Xu (Meilishuo)Angela Au-Yeung (Lee Jeans)

13h-14h15  – NETWORKING LUNCH

AFTERNOON – Harness The Power of Mobile & Social Marketing

Q&A with Normandy Madden, Thoughtful China

14h15-14h45: “Challenging shopping conventions: hooking consumers via location-tagged virtual 3D stores”

Lili YU, Mobile Business Director Yihaodian (Walmart), China

14h45-15h15: « Create engagement, trust and loyalty through email marketing”

Brian Buchwald, CEO and Co-Founder Bomoda, USA

15h15-16h00: One2One sessions

16h00 : END

10843

CONFERENCE SPONSORS

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