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China Connect 2014

THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“Regardless of your industry, if China means something to your business, it is one of those events you cannot miss” – Global Digital & CRM Director, L’OREAL LUXE

WHAT IS CHINA CONNECT

China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

 WHY SHOULD YOU COME

Meet the most influential digital players and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

  • Develop your expertise on China’s unique and ever-changing digital scene,
  • Connect with the sought-after marketers in China,
  • Explore new business opportunities with leading Chinese digital / mobile and marketing / telecommunication / media players.

 

THEY SPOKE AT CHINA CONNECT 2014

Porter ERISMAN

Director, Producer , Ex VP ALIBABA GROUP (USA)

Alibaba Group

Steven LIN

Creative Marketing Director (China) - Global E-commerce Player

Lightinthebox.com

M.Claire CHUNG

VP Global Business Development (China) - China's 1st full priced online fashion retailer

ShangPin.com

Julia Q.Zhu

Founder & Managing Director (China/USA)

Observer Solutions

Amy LIU

Senior Vice President (China) - Entertainment Insights

Entgroup

Ludovic CORDEIRO

Digital and International Picture Manager at OXYLANE GROUP (China)

Decathlon

Sam FLEMMING

Founder and CEO

KANTAR MEDIA CIC

Esther ALONSO XALMA

Global E-commerce Manager (China)

Mango

Janie MA

Entertainment Marketing Director (China)

Ogilvy Entertainment

Stanislas de NERVO

Co-Founder, Managing Director (France)

Datawords

AGENDA

Theme 2014: “Embracing The Chinese Thrill For Shopping”

E and M-Commerce China

– “By 2015, China will see annual increases of 40 to 50 millions Internet users, and 30 to 40 millions online shoppers” Boston Consulting – “Rather than replacing offline retail, online is actually spurring shopping overall, with every $1 spent online only cannibalising 60c of offline retail. That’s creating 40% incremental purchasing overall, with less developed cities seeing consumption increasing 57%” Mc Kinsey&Co – “One hot mess. A jarring user interface that seems to bring out the worst in web design. The top ten things, the most important things eBay was doing, their winning elements, their winning recipe in the United States, actually became the poison killing their business in China. The business is brutal. In China, e-commerce is a bloodsport” via @klustout – “Window shopping” as a recreational and social activity is still deeply rooted — and is something that one simply can’t get by logging on” Worldcrunch – The Chinese internet is mobile-centric: mobile netizens exceeded 460 million as of July 2013, more than 75% of internet users. China becomes the world’s N°1 e-commerce market in 2014. E-commerce is changing China. We’ll spend a whole day helping you navigate a complex “proprietary” environment, and take better business decisions. With the fast growing Mobile market, technology becomes a game changer

Digital Innovation, Consumer Trends, Celebrity Endorsement – “There’s a current paradigm that rules over Asia these days. It’s that Asians are obsessed with Silicon Valley. (…) But there’s a quiet unknown movement brewing….It’s a slow shift in the other direction. The money’s going to keep flowing into the Valley. That money, of course, will end up building empires back in Asia.” Techinasia – “Such incursions by WeChat and other Asian chat apps into territory held by social media and ecommerce companies is so far playing out most fiercely in China, but could herald similar future competition in western markets. The competition for the time spent on mobile terminals has intensified. Asian mobile app vendors really lead the way in terms of the potential for these applications” FT – “In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire” Adweek. Chinese innovation: a source of inspiration and business. Hard to avoid Celebrities to build your brand. The day after Paris Fashion Week, we’ll take the pulse of what the Fashion industry is up to, to hook Chinese consumers

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CONFERENCE SPONSORS

LinkfluenceQihoo 360 International Advertising UnitChina CacheSPLIO

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