In October 2015, Eric Mika joined LeEco as the Senior Vice President, Open Ecosystem, Strategic Alliances and Partnerships, overseeing new content and app partnerships.

Mr. Mika is establishing partnerships with media, content, and application providers for the U.S. and other markets by offering the world-class media experience available on LeEco’s platform.

Mr. Mika served as a senior executives in media companies around the world, notably including Senior Vice President of Nielsen Business Media in London, Vice President of Nielsen Entertainment Group and Publisher of the Hollywood Reporter in Los Angeles, Vice President International and Managing Director for Reed Elsevier’s Variety Magazine in London and Paris based, Senior Vice President of Vivendi-Universal’s digital business units in Europe.

Mr. Mika’s deep experience in the global content industry and his unique experience for over ten years working with Chinese, Hollywood and international media companies permits Mr. Mika a unique perspective.