Jackie-McKellarJackie’s career spans 25 years in marketing, product development and business strategy.

She has worked with a variety of Business to Consumer brands including Marks and Spencer, Boots and Hallmark Cards
She has experience of brand development both on and offline across a wide range of product categories including fashion, greeting cards and stationery, toiletries and gifts.


Since joining Base Formula Ltd in 2011 as Marketing Director, a key objective has been to establish the Base Formula brand with Chinese consumers and to grow the brand within the PRC. In addition to the UK website the brand has established an online presence in the US and HK