eric-tianis Partner of “nice”(the biggest visual social APP in China), running all marketing, PR, trade and sales functions. Prior to nice, Eric led as Director of Marketing Partnership at Weixin/Wechat, taking care of all partnership China/Globally, led projects: CCTV Lunar New Year Gala, NBA/Linkedin/Coke/Ebay/CHANEL/Cisco partnership etc.

Prior to Wechat, Eric ran brand marketing at Nike for Basketball/Jordan/Training. Before Nike, Eric worked at the USA as Marketing Lead for Li-Ning USA and worked in China Li-Ning office across different roles.

Eric spent over 15 years in traditional consumer industry, global Internet leading company and startup internet company, worked in China-Beijing/Shanghai/Guangzhou and USA-Portland.