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Nicole YANG

杨 静 怡nico

Nicole J. Yang

寺库集团首席营销官

Chief Marketing Officer of Secoo Group

杨静怡,毕业于复旦大学新闻学院,历任联合利华、奥美、欧莱雅等跨国公司,在宝洁工作十年, 任前宝洁全球品牌营销总监。

十几年间, 专注致力于品牌营销,历任兰蔻、羽西、SK-II、MaxFactor、Olay、汰渍、碧浪等品牌,并外派至宝洁全球总部, 担任全球趋势预测总监, 为宝洁集团预测全球未来7-10年的大趋势。过去在外企营销的经历,跨越不同档次和不同品类,并且渗透到同一品牌的不同环节,使她深谙品牌在不同情况下的各种目标、战略和方法的区别点和共通性。

现回国,加入中国奢侈品电商巨头寺库,投身生机勃勃的中国互联网事业,在中国急剧变化的市场格局、竞争态势、用户偏好中,用深度思考和快速实践,打出品牌在新互联网时代下的风采。

Nicole Yang, graduated from Journalism School of Fudan University, has worked in Unilever, Ogilvy& Mather, L’oreal and P&G for over ten years. She was the Global Brand Marketing Director in P&G.

Through the past 10+ years, she focuses in the Brand Marketing serving for Lancôme, Yusai, SK-II, MaxFactor,Olay, Tide, Ariel and etc. She has also worked in the P&G Global headquarter, as Global Trends Forecast Director, predicting the coming 7-10 years trends for strategic portfolio allocation. With the experience throughout different tiers and categories, Nicole has her deep understanding in the brand objectives, strategies and approaches in different brand stages.

After her returning back to China, she joined Secoo, the biggest Luxury E-com Giant in China, being the digital era pioneer, taking the challenge of the rapid change of China market, competition and users’ preference.

 

www.secoo.com

 

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