Normandy MADDEN

Normandy helps the digit group, a global leader in smart city development and implementation, commercialize smart city technologies such as driverless public transport systems, kinetic, solar and wind energy systems and solar-powered charging/WiFi stations.

Her mission is connecting the digit group’s world-class team of architects, engineers, urban planners, construction & transpiration experts and software developers with brand owners and their media/digital agencies, as well as the retail and travel industries and tech innovation start-ups.

While the digit group, which has projects in China, Australia, Southeast Asia, Saudi Arabia, Kuwait and the U.S., is committed to building smart, safe, connected cities, it believes marketers developing smart products and services for tech-savvy consumers will lead the way in making these cities fun and functional for inhabitants. By working together with them from the start, the company hopes to optimize the end-user experience.

Previously, Normandy was a business journalist, editor and talk show producer for companies like Advertising Age, eMarketer, AdFest and Thoughtful Media Group. She is a frequent speaker and moderator at conferences such as China Connect (Paris), Festival of Media (Rome), Web Summit (Lisbon), Rise (Hong Kong), ad:tech (Shanghai) and the Europe Asia Roundtable Series (Helsinki).