Antoine has a 15 year experience in e-commerce in an international environement. He started his career in Europe, while working on websites conception and architecture and B2B marketing strategy.
He then flew to North America to develop Air France – KLM online sales in Canada for 7 years.
Based in Hong Kong since 2 years, he manages a team of specialists in charge of localising Air France et KLM websites and online communications for Asia – 17 countries, including China. His team works on web content creation for China, meeting the daily challenge to balance global brands consistency such as Air France and KLM, and the necessity for localisation in China’s social media environment