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9.20-09.40AM – Keynote: “BREAKTHROUGH DATA APPROACH TO LOCATE TRUE LUXURY CONSUMERS”

While traditional Luxury brands, start to transform from ‘Reject E-com’ to ‘Embrace E-com’, how to embrace E-com in a right way?

Key Takeaways

  • What’s the key fundamental difference between traditional and digital commerce
  • What kind of Chinese people purchase Luxury goods online? And their profile, behavior and other unique characteristics.
  • How E-com people look at the data differently vs. traditional business people that can help Luxury Brands to release e-business potential
  • How to utilize your E-com data to help your offline business
  • How to utilize the E-com data to break the myth of “Marketer’s Surmise”

All the answers to above questions are NOT in theory, but by BIG DATA, that reflects 1.5million Chinese luxury E-com purchasers’ full-path behavior.

Nicole YANG

Chief Marketing Officer

SECOO (CN)

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