E-Commerce in China is dominated by the large, internationally known platforms, namely Alibaba & Jing Dong. But, there are niche players in almost every category encroaching on their turf : Baby & Moms, Food, Travel, Luxury, Wine, CrossBorder, etc.
- What are those platforms in each category
- How do their models differ from each other and from Alibaba/JingDong
- How can a brand balance their presence to maximize awareness, ROI, and sales
- Is it the right move for every brand