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4.30-4.50PM – Keynote: “GUIDE KOL’S AND USER’S CONTENT TO WIN CHINA CONSUMERS’ TRUST”

Key Takeaways

  • Why and how do consumers content play a critical role in China consumers decision making process
  • How to position and manage across all fragment of China digital platforms
  • How to influence, guide and leverage the UGC among different platforms

Eric TIAN

Partner, Marketing & Sales

NICE (CN)

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