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2.00-2.20PM – Keynote: “MONETIZING ANTICIPATION”

1) How anticipation generates higher ROI
– overall theory
– relevance in the China market context
2) B2B cases
– campaigns on Chitu
– selling flooring to architects
3) B2C cases
– Michael Phelps x Beats
– Mont Blanc x Patrick K├Âllmer
– Minsheng Bank – 2017
4) Framework
– the anticipation toolkit
– layering on China relevance

Pete LIN

Managing Director

WE ARE SOCIAL (CN)

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