Training: Selling Cosmetics Online In China


June 4, 2015 Afternoon: Training
June 5, 2015 Morning: 30′ One2One Meeting


  • With more than 650+ million Internet users and an eCommerce turnover which exceeded $310 billion, China has emerged as the world’s largest eCommerce market with its own specificities, including local players dominating the landscape without being present (as such) in the rest of the world.
  • Understanding the eCommerce market is the first step to a successful implementation in China. Who are the players? Which are Chinese Internet users behaviours when shopping online? Why digital strategies are necessarily different in China vs the rest of the world? What are the budgets to forecast to develop your eCommerce business in China? How to manage eCommerce transactions locally?


Give you the keys to :

  • Understand and better grasp China’s Cosmetics eCommerce market, players, stakes, opportunities, and costs,
  • Master the various practical and economic aspects of Cosmetics eCommerce through concrete examples and case studies,
  • Identify, implement, activate your Cosmetics e-commerce strategy

Who Should Attend?

Marketing, Export, E-business, Mobile, Product Directors


Cyril Drouin

Chief eCommerce Officer

Saatchi & Saatchi

Laure De Carayon

Founder & CEO





1/ Thursday 4 Afternoon: Training

2pm-2:30pm : Welcome by Laure de Carayon, Founder & CEO, China Connect

2:30pm-6:30pm : Market segment analysis and best practices :

  • Quick outlook of the Chinese Ecommerce market
  • Ecommerce Cosmetics market size in China
  • What are the online sales platforms for Cosmetics?
  • How are these platforms structured?
  • What are the entry fee on each platform and how to reward them?
  • What are the international Cosmetics brands on Chinese Ecommerce?
  • Practices of the Cosmetics industry on Tmall: Merchandising / Promotion / Collection / Product Selection
  • How to generate traffic for a Cosmetics brand in China: Costs and main channels of acquisition
  • How do the Chinese Cosmetics brands use social networks?
  • Are there already good Online to Offline (O2O) practices for Cosmetics brands in China?
  • What are the barriers to entry to Ecommerce in China for a Cosmetics brand?
  • What are the costs for Ecommerce transactions for a Cosmetics brand in China?
  • Full Case Study of 2 Cosmetics brands on Tmall

2/ Friday 5 Morning: 30′ OnetoOne Meeting (To Schedule)

Where: Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris (Metros: Iéna, Boissière)
Duration: 2pm-6:30pm
For French people, use your “Compte personnel de formation (CPF)” 
Price: 2000€ HT (Access up to 2 people. Includes: Half Day training, A 30′ One2 One Meeting, Coffee break, training material)
Contact: +33 (0)6 8424 4557 –



  • Thursday June 4, 2015 AFTERNOON from 2pm to 6:30pm: Training
  • Friday June 5, 2015 MORNING: 30′ OnetoOne meeting (to schedule)

Price: 2000€ HT, includes:

  • Access up to 2 people
  • Half day training
  • 30′ slot OnetoOne Meeting (to schedule)

For French people, use your “Compte personnel de formation (CPF)”

Contact: +33 (0)6 8424 4557 –

No exhibition booth available for this event.

Contact us if you’re interested in sponsoring this event


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Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris

Metros: Iéna, Boissière