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WeChat Training

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SESSION OBJECTIVES

• A clear understanding of how WeChat is typically being used by businesses across a variety of industry sectors through a selection of up to date case studies.
• Know how to avoid the common pitfalls and misconceptions that many non-Chinese businesses have about WeChat marketing.
• Gain a foundational knowledge regarding the enormous possibilities and scope of use for business on WeChat.

KEY TAKEAWAYS

• The very latest up to date stats, data and policies regarding WeChat (this area moves fast!).
• Understand the different types of entities business can have on the platform and their relative strengths and weaknesses
• The key points on how to sell on WeChat and how to get traffic on WeChat • The typical budgets needed to work on WeChat

WHO SHOULD ATTEND

Marketing professionals unfamiliar and with a basic knowledge of China online marketing

SPEAKERS

Matthew BRENNAN

Co-Founder

CHINA CHANNEL (CN)

Laure De Carayon

Founder & CEO

CHINA CONNECT

AGENDA

From 8.30am until 1.15pm – Program

8:30 – 9:00: Coffee, Registration

9:00 – 9:30 The World of WeChat
• Why is WeChat China’s most powerful and important online platform?
• How does the WeChat ecosystem all fit together?
• Latest statistics, data and trends on WeChat usage habits, ecommerce and payments.

9:30 – 10:30 WeChat Official Accounts
• What are WeChat official accounts good for? What are their weaknesses?
• Official account types: advantages & disadvantages of each
• What’s possible? How is WeChat typically used for branding, e-commerce and service (Case studies: manufacturing, retail and IT industries)
• Set up and registration processes. Typical budgets for account management.

10:30 – 11:00 Using WeChat as an Export and E-Commerce Tool (Part1)
• Understand how payments and ecommerce work via WeChat
• How does WeChat Cross border pay work? (Case studies: F&B, tourism industries)

11:00 – 11:30: Coffee Break

11:30 – 11:45 Using WeChat as an Export and E-Commerce Tool (Part2)
• Effective sales strategies & typical conversion rates

11:45 – 12:45 WeChat Marketing Strategies and Tactics
• How do we gain traffic to our WeChat official account?
• How do we run WeChat KOL campaigns? (Case studies: luxury, cosmetics industries)
• Learn how to position your brand (Case studies: sport, hospitality industries)
• The most popular and useful 3rd party tools

12:45 – 13:15: Q&A

14524

PARTICIPATE

Don’t miss it: your customers can’t live without WeChat!
When: Tuesday 30 May, from 8:15am to 1:15pm
Where: Paris Center – Location to be announced soon
Price: Early Bird: 300€ HT until May 15th. Full price 400€ HT May 16-29
For France-based attendees, use your “Compte personnel de formation (CPF)”
Contacts: +33 (0)6 8424 4557 – contact@chinaconnect.fr

No exhibition booth available for this event.

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