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WeChat Training

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SESSION OBJECTIVES

• A clear understanding of how WeChat is typically being used by businesses across a variety of industry sectors through a selection of up to date case studies.
• Know how to avoid the common pitfalls and misconceptions that many non-Chinese businesses have about WeChat marketing.
• Gain a foundational knowledge regarding the enormous possibilities and scope of use for business on WeChat.

KEY TAKEAWAYS

• The very latest up to date stats, data and policies regarding WeChat (this area moves fast!).
• Understand the different types of entities business can have on the platform and their relative strengths and weaknesses
• The key points on how to sell on WeChat and how to get traffic on WeChat • The typical budgets needed to work on WeChat

WHO SHOULD ATTEND

Marketing professionals unfamiliar and with a basic knowledge of China online marketing

SPEAKERS

Matthew BRENNAN

Co-Founder

CHINA CHANNEL (CN)

Matthew BRENNAN

Laure De Carayon

Founder & CEO

CHINA CONNECT

Laure De Carayon

Founder & CEO

CHINA CONNECT

From 8.30am until 1.15pm – Program

8:30 – 9:00: Coffee, Registration

9:00 – 9:30 The World of WeChat
• Why is WeChat China’s most powerful and important online platform?
• How does the WeChat ecosystem all fit together?
• Latest statistics, data and trends on WeChat usage habits, ecommerce and payments.

9:30 – 10:30 WeChat Official Accounts
• What are WeChat official accounts good for? What are their weaknesses?
• Official account types: advantages & disadvantages of each
• What’s possible? How is WeChat typically used for branding, e-commerce and service (Case studies: manufacturing, retail and IT industries)
• Set up and registration processes. Typical budgets for account management.

10:30 – 11:00 Using WeChat as an Export and E-Commerce Tool (Part1)
• Understand how payments and ecommerce work via WeChat
• How does WeChat Cross border pay work? (Case studies: F&B, tourism industries)

11:00 – 11:30: Coffee Break

11:30 – 11:45 Using WeChat as an Export and E-Commerce Tool (Part2)
• Effective sales strategies & typical conversion rates

11:45 – 12:45 WeChat Marketing Strategies and Tactics
• How do we gain traffic to our WeChat official account?
• How do we run WeChat KOL campaigns? (Case studies: luxury, cosmetics industries)
• Learn how to position your brand (Case studies: sport, hospitality industries)
• The most popular and useful 3rd party tools

12:45 – 13:15: Q&A

12H
07H
07H
08H15
11H
11H
10H
10H
08H45

by Laure de Carayon/Founder&CEO

08H55
10H10

-Alexandre Misseri, Senior Vice President, Retail and Commerce, RAZORFISH
-Tony Zhu, Head of Retail Business Development, GRANDVISION China

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

10H10

-Alexandre Misseri, Senior Vice President, Retail and Commerce, RAZORFISH
-Tony Zhu, Head of Retail Business Development, GRANDVISION China

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

09H10

Oliver KALTNER, CEO LEICA CAMERA AG (DE)
Joël PALIX, CEO FEELUNIQUE.COM (UK)
Yves BONNEFONT, CEO DS AUTOMOBILES (FR)
Moderation: Laure de Carayon, CEO CHINA CONNECT (FR)

10H40

Bryce Withwam, Managing Director, WUNDERMAN Shanghai

As their business moves online, how can brands still keep their retailer stores hummi, pacifying their wholesaler networks, while at the same time keeping consumers excited in their brands?

10H40

Bryce Withwam, Managing Director, WUNDERMAN Shanghai

As their business moves online, how can brands still keep their retailer stores hummi, pacifying their wholesaler networks, while at the same time keeping consumers excited in their brands?

11H10
11H10
10H

Benjamin DUVALL, Chief Evangelist Asia LINKFLUENCE(CN)
Christian VEYSSEYRE, Director of Social Media Intelligence DANONE (FR)

11H30

Sam Flemming, Founder and CEO KANTAR MEDIA CIC

How tracking product reviews and availabilities across e-commerce platforms, promotion and pricing, and brand reputation, deliver in depth insights to strengthen your global strategy

11H30

Sam Flemming, Founder and CEO KANTAR MEDIA CIC

How tracking product reviews and availabilities across e-commerce platforms, promotion and pricing, and brand reputation, deliver in depth insights to strengthen your global strategy

10H20
10H30

“Social intelligence in China: A hands-on approach”

12H

– Wednesday Ji, Chief Strategy Officer, CANAD Advertising&Com
– Michael Craig Enoch, General Manager, MERCEDES-BENZ ARENA (AEG-OPG China)
– Andrea Mantovani, Head of Digital & Ecommerce China, MOLESKINE
– Arre Shao, CEO, SUGARLADY.com

12H

– Wednesday Ji, Chief Strategy Officer, CANAD Advertising&Com
– Michael Craig Enoch, General Manager, MERCEDES-BENZ ARENA (AEG-OPG China)
– Andrea Mantovani, Head of Digital & Ecommerce China, MOLESKINE
– Arre Shao, CEO, SUGARLADY.com

07H
07H
11H05

Mick TSAI, Product Director LIVE.ME – CHEETAH MOBILE (CN)
Zheng MIAOMIAO, Video Content Director ELLE (CN)
Elijah WHALEY, Co-founder MELILIM FU (CN)
Moderation: Gregory POUY, Founder LA MERCATIQUE (FR)

08H
08H
12H50

You are all invited !

12H50

You are all invited !

08H
08H
11H40

Melilim FU, Founder (Influencer) MELILIM FU (CN)
Elijah WHALEY, Co-founder MELILIM FU (CN)

08H30

By Laure de Carayon, Founder & CEO, CHINA CONNECT

08H30

By Laure de Carayon, Founder & CEO, CHINA CONNECT

08H45
08H45
11H55
09H

Cyril Drouin, Founder & CEO, BYSOFT CHINA

09H

Cyril Drouin, Founder & CEO, BYSOFT CHINA

09H

Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK)

Q&A: Eric BRIONES, Strategic Planning Director PUBLICIS ET NOUS

09H

Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK)

Q&A: Eric BRIONES, Strategic Planning Director PUBLICIS ET NOUS

02H

By Laure de Carayon, Founder & CEO, CHINA CONNECT

02H

By Laure de Carayon, Founder & CEO, CHINA CONNECT

09H35

Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea),
Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK)
Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Laure de CARAYON, Founder of China Connect

09H35

Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea),
Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK)
Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Laure de CARAYON, Founder of China Connect

12H55
02H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

02H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

02H

Pete LIN, Managing Director WE ARE SOCIAL (CN)

10H30
10H30
02H20

-Andrea MANTOVANI, Head of Digital & Ecommerce MOLESKINE (CN)

11H30

Angela HUANG, APAC Director, KANTAR-CIC (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

11H30

Angela HUANG, APAC Director, KANTAR-CIC (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

02H55
04H10
12H

Mindy SUN, Senior Consulting Director, WEIBO (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H

Mindy SUN, Senior Consulting Director, WEIBO (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H
12H
03H30

“Comparison and practices of leveraging Instagram/snapchat/Pinterest (Global) and nice/Wechat/Weibo (China)”

03H30

“The Firewall and You: Unlocking the Chinese Internet”

02H

Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)

02H

Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)

02H30

Chris GUO, Vice President YIHAODIAN (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

02H30

Chris GUO, Vice President YIHAODIAN (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

04H10
03H15

A Guide to SEO Optimization and Channel Management in China

Josh GARDNER, CEO KUNG FU DATA (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H15

A Guide to SEO Optimization and Channel Management in China

Josh GARDNER, CEO KUNG FU DATA (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

04H30
03H45

Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy)

Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

03H45

Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy)

Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

04H50
04H15
04H15
05H10
04H45

Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

04H45

Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

05H25

Benoist GROSSMANN, Managing Partner IDINVEST PARTNERS (FR)
Bo JI, Chief Representative CKGSB (CN)
William BAO BEAN, Managing Director CHINACCELERATOR (CN)
Moderation: Richard MENNEVEUX, CEO ADSVARK MEDIA / FRENCHWEB.FR (FR)

05H15

Arnaud RIBAULT, VP Global Sales and Marketing DS

Moderation: Laure de CARAYON, Founder of China Connect

05H15

Arnaud RIBAULT, VP Global Sales and Marketing DS

Moderation: Laure de CARAYON, Founder of China Connect

06H05

Kiddler CHEN, Global Digital Planning & Engagement Manage – Martell, Mumm Perrier-Jouët / Pernod Ricard (FR)
Isabelle CINQUIN, Digital Experience Global Director – Martell, Mumm Perrier-Jouët / Pernod Ricard (FR)

05H45

Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

05H45

Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

06H15
06H30
06H30
06H45
06H45
12H
08H
08H45

by Laure de Carayon/Founder&CEO

09H

Mingpo CAI, President CATHAY CAPITAL (US)
Bin GAO, Deputy Business Development China AXA GROUP (FR)
Ethan PIERSE, Managing Director NEST (FR)
Bruno BENSAID, Founder Shanghaivest, Steering Committee Member, Angelvest

09H45

Thierry GUIOT, South Europe Territory Director APP ANNIE (FR)

10H05

Alex MECL, Strategic Global Advisor WECHAT International (US)

10H45
11H15
12H

Darren JACOBS, Head of Europe iCLICK INTERACTIVE ASIA (UK)

Yann LEE, Head of Product iCLICK INTERACTIVE ASIA (CN)

12H25

Mark HEDLEY, Senior Advisor CHINA BRITAIN BUSINESS COUNCIL (UK)
Jackie McKELLAR, Marketing Director BASE FORMULA Ltd (UK)

01H
02H15

Louis HOUDART, Founder & Managing Partner – CREATIVE CAPITAL CHINA (CN)

02H35

Stanislas de NERVO, Group CEO & Co-Founder DATAWORDS GROUP (JP)
Nicolas IMBERT, Multilingual Webmarketing Director (FR)

02H55
03H40

Kate TRATTEN, Communications Director – CURIOSITYCHINA (CN)

04H
04H
04H45

Eric MIKA, SVP of open ecosystems, strategic alliances and partnerships, LeECO (US)

05H30
05H50
06H30
07H
11H
10H
10H10

-Alexandre Misseri, Senior Vice President, Retail and Commerce, RAZORFISH
-Tony Zhu, Head of Retail Business Development, GRANDVISION China

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

10H40

Bryce Withwam, Managing Director, WUNDERMAN Shanghai

As their business moves online, how can brands still keep their retailer stores hummi, pacifying their wholesaler networks, while at the same time keeping consumers excited in their brands?

11H10
11H30

Sam Flemming, Founder and CEO KANTAR MEDIA CIC

How tracking product reviews and availabilities across e-commerce platforms, promotion and pricing, and brand reputation, deliver in depth insights to strengthen your global strategy

12H

– Wednesday Ji, Chief Strategy Officer, CANAD Advertising&Com
– Michael Craig Enoch, General Manager, MERCEDES-BENZ ARENA (AEG-OPG China)
– Andrea Mantovani, Head of Digital & Ecommerce China, MOLESKINE
– Arre Shao, CEO, SUGARLADY.com

12H50

You are all invited !

08H
08H30

By Laure de Carayon, Founder & CEO, CHINA CONNECT

09H

Cyril Drouin, Founder & CEO, BYSOFT CHINA

02H

By Laure de Carayon, Founder & CEO, CHINA CONNECT

02H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

07H
08H
08H45
09H

Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK)

Q&A: Eric BRIONES, Strategic Planning Director PUBLICIS ET NOUS

09H35

Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea),
Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK)
Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Laure de CARAYON, Founder of China Connect

10H30
11H30

Angela HUANG, APAC Director, KANTAR-CIC (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H

Mindy SUN, Senior Consulting Director, WEIBO (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H
02H

Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)

02H30

Chris GUO, Vice President YIHAODIAN (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H15

A Guide to SEO Optimization and Channel Management in China

Josh GARDNER, CEO KUNG FU DATA (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H45

Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy)

Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

04H15
04H45

Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

05H15

Arnaud RIBAULT, VP Global Sales and Marketing DS

Moderation: Laure de CARAYON, Founder of China Connect

05H45

Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

06H30
06H45
02H
12H
08H
08H45
08H55
09H40
10H30
12H
11H30
12H15
12H
02H15
02H50
03H30
12H
04H
05H55
06H
07H45
08H
08H
08H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

08H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

12H
08H15
07H
07H
08H50

by Laure de Carayon/Founder&CEO

08H
08H
09H
08H40
08H40
09H20
08H45

Guillaume de SEYNES, Managing Director HERMES INTERNATIONAL
Davide VASSENA VP of Product & Marketing at VERTU (UK)
Andrea PANCONESI, Founder & CEO LUISAVIAROMA (IT)
Erwan RAMBOURG, Author “The Bling Dynasty” (HK)
Arnaud RIBAULT, VP Global Sales & Marketing DS
Christope CAÏS, Co-CEO ALBATROSS (UAE)

Moderation: Astrid WENDLANDT, Luxury correspondent REUTERS

08H45

Guillaume de SEYNES, Managing Director HERMES INTERNATIONAL
Davide VASSENA VP of Product & Marketing at VERTU (UK)
Andrea PANCONESI, Founder & CEO LUISAVIAROMA (IT)
Erwan RAMBOURG, Author “The Bling Dynasty” (HK)
Arnaud RIBAULT, VP Global Sales & Marketing DS
Christope CAÏS, Co-CEO ALBATROSS (UAE)

Moderation: Astrid WENDLANDT, Luxury correspondent REUTERS

09H40

Pierre-Francois LE LOUËT, President Fédération Francaise du Prêt à Porter Féminin (FR)
Bernard LEONETTI, President GROUPE MADO DEVELOPPEMENT (FR)
Moderation: Matthieu GUINEBAULT, Journalist, FASHION NETWORK (FR)

10H15

Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

10H15

Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

10H
10H20
11H05

Alexandre CRAZOVER, CEO, DATAWORDS

11H05

Alexandre CRAZOVER, CEO, DATAWORDS

10H30

“Turning massive big data into smart data to drive sales”

10H30

“How E-commerce opportunity in mobile live streaming can reshape the way to do business”

11H15

Panel:

Eileen LE MUET, VP International Figaromedias FIGAROCHIC.CN
Alexandre de SAINTE MARIE, e-Multicultural Consulting Director DATAWORDS
Antoine PEIGNER, Head of E-Commerce Hub APAC AIR FRANCE-KLM (HK)
Emmanuel TISSEYRE, VP Business Development EMEA & LATAM – DFS Group (LVMH)

Moderation: Caroline PAUL, General Manager Talents Travel

11H15

Panel:

Eileen LE MUET, VP International Figaromedias FIGAROCHIC.CN
Alexandre de SAINTE MARIE, e-Multicultural Consulting Director DATAWORDS
Antoine PEIGNER, Head of E-Commerce Hub APAC AIR FRANCE-KLM (HK)
Emmanuel TISSEYRE, VP Business Development EMEA & LATAM – DFS Group (LVMH)

Moderation: Caroline PAUL, General Manager Talents Travel

12H15

Oded ISRAELI, VP Marketing VISUALEAD (Israël)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H15

Oded ISRAELI, VP Marketing VISUALEAD (Israël)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

11H05
12H45
12H45
11H25

-Angelito TAN, Founder & CEO RTG Consulting Group(CN)
-Marc-Olivier ARNOLD, Partner, Head of Intuitions & Solutions RTG Consulting Group (CN)

02H15

Miryana JOKSOVIC, VP Global Brand Growth Strategy, YuMe (China)

Moderation: Stéphane HAUSER, Managing Director, IAB FRANCE (FR)

02H15

Miryana JOKSOVIC, VP Global Brand Growth Strategy, YuMe (China)

Moderation: Stéphane HAUSER, Managing Director, IAB FRANCE (FR)

11H45
12H10

Eric de FONTENAY, Founder & President MUSICDISH*CHINA (CN)

02H35

Sven ROSSBACH, Director TUBEMOGUL (China)

02H35

Sven ROSSBACH, Director TUBEMOGUL (China)

02H55

 

René AUBERTIN, CEO Europe and Vice President HAIER
Raphael de PERLINGHI, General Manager Consumer Business LENOVO (FR)
Jean-Yves FABRE-DARCOURT, General Manager Sales Europe TCL Multimedia
Juergen BOYNY, Global Director Consumer Electronics GFK (Germany)
Rogier BIKKER, Co-Founder BRANDNEWCHINA.NET (China)
Olivier EZRATTY, Digital Media Strategy Expert OEZRATTY.NET (FR)
Dr Gang LU, CEO TECHNODE (China),

More speakers To Be Announced

Moderation: Marion MOREAU, Editor In Chief FRENCHWEB.FR

02H55

 

René AUBERTIN, CEO Europe and Vice President HAIER
Raphael de PERLINGHI, General Manager Consumer Business LENOVO (FR)
Jean-Yves FABRE-DARCOURT, General Manager Sales Europe TCL Multimedia
Juergen BOYNY, Global Director Consumer Electronics GFK (Germany)
Rogier BIKKER, Co-Founder BRANDNEWCHINA.NET (China)
Olivier EZRATTY, Digital Media Strategy Expert OEZRATTY.NET (FR)
Dr Gang LU, CEO TECHNODE (China),

More speakers To Be Announced

Moderation: Marion MOREAU, Editor In Chief FRENCHWEB.FR

12H40
01H50
04H30
04H30
02H20

Karen VANDEVENTER, Director of Innovation ACCENTURE (FR)
Louis CACCIUTTOLO Founder VRrOOm (HK)
Sébastien BADAULT Managing Director France, ALIBABA Group (FR)
Olivier EZRATTY, Consultant and Author Las Vegas CES Report (FR)
Moderation: Normandy MADDEN, Global Director, Media & Innovation THE DIGIT GROUP (US)

03H
03H05

“Driving business success in China with paid search and display advertising”

03H35
03H55
04H55
12H
08H
08H50

by Laure de Carayon

09H
09H30

Conversation with Marion MOREAU, Head of SIGFOX Foundation

09H45

Grace HUANG, Founder & CEO IPINYOU (CN)

Q&A with Richard STRUL, Vice-President IAB

10H10

Chris TOWNSLEY, Director of Sales EMEA CD NETWORKS (UK)
Alex NAM, Country Manager EMEA CD NETWORKS (UK)

10H30
10H30
11H15
11H45

Laure BAUME, Executive Director, Customer Division, AEROPORTS DE PARIS  (FR)
Dina LITVINOVA, Global Marketing Manager Travel Retail – MARTELL MUMM PERRIER-JOUET (FR)
Stephan GLASSER, SVP Strategic Development L’OREAL TRAVEL RETAIL (FR)

Moderation: Emmanuel TISSEYRE, International Luxury Senior Executive (Former DFS Europe & ME Vice-President)

12H30

Jean François FERRET, CEO RELAIS&CHATEAUX (FR),
Jean Yves Favre DARCOURT, General Sales Manager Europe TCL (FR)

12H45
02H
02H40

Javier FERNANDEZ, Director of Tourism & Luxury EL CORTE INGLES (SP)
Alex MECL, Strategic Advisor WeChat International (US)
Philip GUARINO, Director Europe CHINA LUXURY ADVISORS (FR)

03H20
03H45

Julien SAUMANDE, Founder PHOCEIS (FR)

Julien CAILLEAU, Chief Data Officer ONEY (AUCHAN GROUP ASIA)

04H15
08H
08H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

07H
08H
08H40
08H45

Guillaume de SEYNES, Managing Director HERMES INTERNATIONAL
Davide VASSENA VP of Product & Marketing at VERTU (UK)
Andrea PANCONESI, Founder & CEO LUISAVIAROMA (IT)
Erwan RAMBOURG, Author “The Bling Dynasty” (HK)
Arnaud RIBAULT, VP Global Sales & Marketing DS
Christope CAÏS, Co-CEO ALBATROSS (UAE)

Moderation: Astrid WENDLANDT, Luxury correspondent REUTERS

10H15

Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

11H05

Alexandre CRAZOVER, CEO, DATAWORDS

11H15

Panel:

Eileen LE MUET, VP International Figaromedias FIGAROCHIC.CN
Alexandre de SAINTE MARIE, e-Multicultural Consulting Director DATAWORDS
Antoine PEIGNER, Head of E-Commerce Hub APAC AIR FRANCE-KLM (HK)
Emmanuel TISSEYRE, VP Business Development EMEA & LATAM – DFS Group (LVMH)

Moderation: Caroline PAUL, General Manager Talents Travel

12H15

Oded ISRAELI, VP Marketing VISUALEAD (Israël)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H45
02H15

Miryana JOKSOVIC, VP Global Brand Growth Strategy, YuMe (China)

Moderation: Stéphane HAUSER, Managing Director, IAB FRANCE (FR)

02H35

Sven ROSSBACH, Director TUBEMOGUL (China)

02H55

 

René AUBERTIN, CEO Europe and Vice President HAIER
Raphael de PERLINGHI, General Manager Consumer Business LENOVO (FR)
Jean-Yves FABRE-DARCOURT, General Manager Sales Europe TCL Multimedia
Juergen BOYNY, Global Director Consumer Electronics GFK (Germany)
Rogier BIKKER, Co-Founder BRANDNEWCHINA.NET (China)
Olivier EZRATTY, Digital Media Strategy Expert OEZRATTY.NET (FR)
Dr Gang LU, CEO TECHNODE (China),

More speakers To Be Announced

Moderation: Marion MOREAU, Editor In Chief FRENCHWEB.FR

04H30
12H
08H
08H45
08H55
09H40
10H20
12H
11H10
11H30
12H
12H45
02H15
02H55
8894

Don’t miss it: your customers can’t live without WeChat!
When: Tuesday 30 May, from 8:15am to 1:15pm
Where: Paris Center – Location to be announced soon
Price: Early Bird: 300€ HT until May 15th. Full price 400€ HT May 16-29
For France-based attendees, use your “Compte personnel de formation (CPF)”
Contacts: +33 (0)6 8424 4557 – contact@chinaconnect.fr

No exhibition booth available for this event.

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