2014: +630 million, >50% penetration (average 82% US, 61% Europe, +83% France)
The online shopping market is estimated to reach 1.74 trillion RMB ($278.4 billion) in 2014
> Update as of December 2013: +42% in 2012, RMB 1.85 trillion ($305 billion)
By 2016, China’s total online retail will reach 5 trillion (RMB), accounting for 12% of total sales
By 2020, China’s total online retail will reach 10 trillion (RMB), accounting for 16% of total sales, and China’s e-commerce (including online B2B transactions) will reach 30 trillion (RMB)
As of December 2013
> Top activity:
1/ mobile messaging, 2/ online news, 3/online search
– Fastest growing activities (2013) :
1/ online video viewing: +17% to 247M, 2/ online shopping: +16% in 2013 to 144M, 3/ online payment: 12% to 125M
N°1 China Mobile: 767.2 million – N°2 China Unicom: 281 million – N°3 China Telecom: 185.6 million
By the end of 2013,
– China mobile e-commerce is expected to reach 130 billion yuan ($21 billion) vs 53.2 billion yuan ($8.6 billion) as of June 2013 (+44.1% YoY)
– Mobile shoppers should reach 155 million vs 78.05 million as of June 2013
Bigger smartphone screen and better webpage design have improved user experience, the app development, QR code, mobile payment, and ability of mobile phones to provide localized e-commerce services, all contributed to shorten shopping procedures and improve mobile shopping convenience.
Check this SlideShare on #10 CHINA’S DIGITAL TRENDS