It's Time
You Master Marketing on Douyin, China's Most Influential Entertainment App

Paris, THURSDAY 3rd OCTOBER, 2019



8:30-8:45: Coffee, Registration

8:45-9:00: Introduction Laure de Carayon, CEO China Connect - Presentation Jack Lee

9:00-9:30: The Power of Douyin (China's Tik Tok): Global Growth Data

Key datas and Why is DouYin China's most influencial entertainment app

Competitive analysis: DouYin  & TikTok vs other social media platforms

How is DouYin doing in China and Tik Tok penetrating into South East Asia, Japan, Europe and Americas

9:30-10:30: Basics of DouYin: Foundation of a Successful DouYin Marketing

The rule of the game: DouYin Algorithm

Why Music becomes the backbone of DouYin videos

Corporate and Individual Accounts: how it works

Logic and Psychology behind hot videos and why

10:30-10:45: Coffee break

10:45-11:45: Social Selling: Completing the Loop of Video eCommerce

DouYin eCommerce Shop Design 

Linkage to Taobao and Tmall

Logistics Solution: Flow of goods

Custom Solutions: At the boarder

11:45-12:15 : Ecosystem of DouYin Production

Ecosystem of DouYin Production

12:15-12:30: Q&A

12:30-2:00: Lunch

2:00-3:00: Content Creation Strategy

How to improve conversion rate on the Video Content to product sales?

Moment based content creation (commercial festivals)

Best Practices for Brands On DouYin

5 Methods on choosing the storyline to represent the brands

3:00-4:00: Strategic KOL Selection Strategy

How to analyze the fan demographics of KOL

How to leverage KOL uniqueness for your brands

3 tips in choosing your ideal KOLs to partner with

4:00-4:15: Coffee break

4:15-4:45: How to design DouYin Marketing Campaign?

Typical budgets to run a marketing campaign on DouYin

4 tips of how to design DouYin Campaign

Marketing Persona of DouYin Users: Who to target?

4:45-5:45: Workshop

5:45-6:00: Summary and Q&A


Who Should Attend ?

As Tik Tok is global, every marketers. And all those needing to dig further into Douyin for their China strategy.

Chief Marketing Officer / Chief Digital Officer / Head of Retail / Head of Social / Retail Marketing Manager / Digital manager / Product Manager / 

Language of the Training



To Register


Where: Espace Hamelin - 17, rue de l'Amiral Hamelin, 75 116 Paris.

Metros: Iéna, Boissière. Buses: 22, 30, 63, 82




error: Content is protected !!