8:30-8:45: Coffee, Registration
8:45-9:00: Introduction Laure de Carayon, CEO China Connect - Presentation Jack Lee
9:00-9:30: The Power of Douyin (China's Tik Tok): Global Growth Data
Key datas and Why is DouYin China's most influencial entertainment app
Competitive analysis: DouYin & TikTok vs other social media platforms
How is DouYin doing in China and Tik Tok penetrating into South East Asia, Japan, Europe and Americas
9:30-10:30: Basics of DouYin: Foundation of a Successful DouYin Marketing
The rule of the game: DouYin Algorithm
Why Music becomes the backbone of DouYin videos
Corporate and Individual Accounts: how it works
Logic and Psychology behind hot videos and why
10:30-10:45: Coffee break
10:45-11:45: Social Selling: Completing the Loop of Video eCommerce
DouYin eCommerce Shop Design
Linkage to Taobao and Tmall
Logistics Solution: Flow of goods
Custom Solutions: At the boarder
11:45-12:15 : Ecosystem of DouYin Production
Ecosystem of DouYin Production
2:00-3:00: Content Creation Strategy
How to improve conversion rate on the Video Content to product sales?
Moment based content creation (commercial festivals)
Best Practices for Brands On DouYin
5 Methods on choosing the storyline to represent the brands
3:00-4:00: Strategic KOL Selection Strategy
How to analyze the fan demographics of KOL
How to leverage KOL uniqueness for your brands
3 tips in choosing your ideal KOLs to partner with
4:00-4:15: Coffee break
4:15-4:45: How to design DouYin Marketing Campaign?
Typical budgets to run a marketing campaign on DouYin
4 tips of how to design DouYin Campaign
Marketing Persona of DouYin Users: Who to target?
5:45-6:00: Summary and Q&A
Who Should Attend ?
As Tik Tok is global, every marketers. And all those needing to dig further into Douyin for their China strategy.
Chief Marketing Officer / Chief Digital Officer / Head of Retail / Head of Social / Retail Marketing Manager / Digital manager / Product Manager /
Language of the Training
BELOW or CLICK HERE
Where: Espace Hamelin - 17, rue de l'Amiral Hamelin, 75 116 Paris.
Metros: Iéna, Boissière. Buses: 22, 30, 63, 82