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4-4.30PM: 30′ WORKSHOP with DATAWORDS

How to adapt your brand strategy Social media and Instant message platforms in Asia? :

Description:
Local markets have special social medias and ways to use them. Brand approach must be adapted locally.

In this workshop we will discuss:

  • Fact and figures around social media in China, Japan, Korea and HK
  • Wechat vs Weibo, Line, Kakaotalk, Kakao story:
    – Examples of various brands running campaings on those platforms, social commerce, couponing, stamps…

participate

Nicolas IMBERT

Multilingual Webmarketing Director

DATAWORDS (FR)

Stanislas De NERVO

Group CEO, Co-Founder

DATAWORDS (JP)

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