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Keynote: ANATOMY OF CROSS BORDER TRENDS: SPREAD of KOREAN BEAUTY ACROSS CHINA & APAC

Updated China Social Media Landscape with eCommerce

Luxury Brands Ranking + WeChat Example of top brands and how they are discussed in China and across borders

Case study example of how Korean brands become popular in China –
·       what are the circumstances
·       how is this different compared to other Asian countries
·       and what can leading brands learn?

Angela HUANG

APAC Director

CIC KANTAR MEDIA (China)

Normandy MADDEN

Global Director, Media & Innovation

THE DIGIT GROUP (HK)

Keynote: ANATOMY OF CROSS BORDER TRENDS: SPREAD of KOREAN BEAUTY ACROSS CHINA & APAC

Updated China Social Media Landscape with eCommerce

Luxury Brands Ranking + WeChat Example of top brands and how they are discussed in China and across borders

Case study example of how Korean brands become popular in China –
·       what are the circumstances
·       how is this different compared to other Asian countries
·       and what can leading brands learn?

Angela HUANG

APAC Director

CIC KANTAR MEDIA (China)

Normandy MADDEN

Global Director, Media & Innovation

THE DIGIT GROUP (HK)

Keynote: ANATOMY OF CROSS BORDER TRENDS: SPREAD of KOREAN BEAUTY ACROSS CHINA & APAC

Updated China Social Media Landscape with eCommerce

Luxury Brands Ranking + WeChat Example of top brands and how they are discussed in China and across borders

Case study example of how Korean brands become popular in China –
·       what are the circumstances
·       how is this different compared to other Asian countries
·       and what can leading brands learn?

Angela HUANG

APAC Director

CIC KANTAR MEDIA (China)

Normandy MADDEN

Global Director, Media & Innovation

THE DIGIT GROUP (HK)

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