2.40-3.20PM – Panel: “WECHAT, INTERNATIONAL TOURISM and SHOPPING: THE UNEXPLOITED OPPORTUNITY”
02H40
Thursday, 04/07/16
To date, brand retailers alike have limited their WeChat focus to Mainland China, missing the opportunity to connect with consumers while they are abroad- and spending. With over 120 million Chinese traveling abroad, how can firms better engage, monetize and build loyalty with this critical consumer segment?