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2.40-3.20PM – Panel: “WECHAT, INTERNATIONAL TOURISM and SHOPPING: THE UNEXPLOITED OPPORTUNITY”

To date, brand retailers alike have limited their WeChat focus to Mainland China, missing the opportunity to connect with consumers while they are abroad- and spending. With over 120 million Chinese traveling abroad, how can firms better engage, monetize and build loyalty with this critical consumer segment?

Alex MECL

Strategic Global Advisor

WeChat International (USA)

Javier FERNANDEZ

Director of Tourism & Luxury

EL CORTE INGLES (SP)

Philip GUARINO

Director Europe

China Luxury Advisors (FR)

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