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Panel – World Premiere Case Study: “REINVENTING RETAIL FROM CHINA WITH A TRULY CUSTOMER CENTRIC O2O EXPERIENCE”

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries  

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

 

Alexandre MISSERI

Senior Vice President, Retail and Commerce

RAZORFISH

Tony ZHU

Head of Retail Business Development

GRAND VISION China

Panel – World Premiere Case Study: “REINVENTING RETAIL FROM CHINA WITH A TRULY CUSTOMER CENTRIC O2O EXPERIENCE”

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries  

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

 

Alexandre MISSERI

Senior Vice President, Retail and Commerce

RAZORFISH

Tony ZHU

Head of Retail Business Development

GRAND VISION China

Panel – World Premiere Case Study: “REINVENTING RETAIL FROM CHINA WITH A TRULY CUSTOMER CENTRIC O2O EXPERIENCE”

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries  

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

 

Alexandre MISSERI

Senior Vice President, Retail and Commerce

RAZORFISH

Tony ZHU

Head of Retail Business Development

GRAND VISION China

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