Pete Lin is the managing director and co-founder of We Are Social China. In the 13 months since its founding in January 2015, We Are Social China has already grown to be a team of 37 professionals spanning across 2 offices, one in Shanghai and another in Beijing. We Are Social China’s strategy is based upon the agency’s global strategy of implementing social thinking as the center of marketing, and localized for China through proprietary research frameworks, key opinion leader networks, and social technologies. Some of We Are Social China’s clients are Esprit, Beats by Dre, TCL, and GMAT.
Pete is a 19 year digital marketing veteran and had previously run digital practices at JWT, Publicis, and Grey. Pete has 2 MBA’s: one from the Haas School of Business at UC Berkeley and another from Columbia Business School.