paris

March 7•8 2018

this event is now over !

China : the new world's inspiration

From AI “new frontier” big push across a wide range of industries and solutions, the impact of KOLs far beyond the one we experience in the West, the new retail perspectives and mobile payment options, to the surge of short videos, rise of local brands, fast developing leaderships in bike-sharing, smart cities, e-sports, electric cars, to name a few, China’s fast evolving consumers and digital (emerging) powers & ecosystems, are increasingly influencing and driving global strategies and innovation

We live the “Year 1” of a new global digital order with disruptive innovations, born several years ago, and overwhelmingly imposing themselves, while the Government supports and funds a “mass entrepreneurship” and an ambitious program of technological leadership in 10 years.

How does this translate into business challenges and opportunities for global marketers in their marketing, content, ecommerce and data strategy? From influencer marketing and video content, to social CRM, retail transformation (from O2O to “new retail”), AR / VR experiences, data / analytics, mobile payments, messaging, Artificial Intelligence are a few topics that will be highlighted by 40 Chinese pure players and marketing/media/communication professionals based in China/Asia, but also in Europe and the United States.

Laure de Carayon

China snap shot

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Speakers Paris 2018

Eric CHAN
CEO
SECOO (CN)
Jade ZHOU
Global Sr. Partnership Mgr.
MEITU Inc. (CN)
Kevin GUO
General Manager Strategic Cooperation & Marketing Innovation
CTRIP.com (CN)
Miranda TAN
CEO
ROBIN8 (CN)
Laurent KENNEL
General Manager France
OFO (FR)
Yannick BOLLORÉ
CEO
HAVAS GROUP (FR)
Yuan ZOU
Head of Digital Asian Markets
NEWBASE (FR/CH)
Susanna CHIU
Director
LI & FUNG DEVELOPMENT CHINA (CN)
Jacob NYBORG
Head of Marketing
MASERATI (IT)
Curt FERGUSON
Pres. Greater China & Korea
COCA-COLA (CN)
Penny WU
Europe Business Director
SHANGHAI JAHWA UTD. (CN)
Pete LIN
Managing Director, Greater China Region
WE ARE SOCIAL (CN)
Thomas OWADENKO
CEO
OCTOLY (FR/US)
Hassan MIAH
CTO
ROBIN8 (US)
Ludovic des GARETS
Global Head of Sales – Digital Payment Services
DOCOMO Digital (FR)
Frédéric LANGIN
General Manager Sales and Marketing Europe
TCL MULTIMEDIA (FR)
Alexis BOTAYA
Co-Founder
SOON SOON SOON (FR)
LUFY
Top 5 Francophone Lifestyle Influencer
Studio71, TF1 MCN (FR)
Benjamin JOFFE
Partner
HAX (CN)
Tom MORISSE
Research Manager
FABERNOVEL (FR)
Hubert de MALHERBE
Chairman & Art Director
MALHERBE PARIS (FR)
Thomas GRAZIANI
Co-Founder
WALKTHECHAT (CN)
Thierry HELLIN
Deputy CEO, PIERRE & VACANCES
CENTER PARCS (FR)
Nathalie BASTIANELLI
Founder & CEO
WE BELONG (CN/FR)
Isabelle CAPRON
Vice President
ICICLE Fashion GRP (FR)
Xavier BAILLARD
Incubator Director
VALEO (FR)
Nicolas du CRAY
Partner
CATHAY CAPITAL (CN)
Paul DOHERTY
CEO
THE DIGIT GROUP (US)
Romain MILLET
CEO
BEAUMANOIR CHINA (CN)
Urs CASAGRANDE
Co-Founder
EMOTION (CN)
Tony LEE
Founder
SINOSPHERE INSIGHT (CN/US)
Antoine BUNEL
China KOL & Food Personnality (CN)
Joël PALIX
CEO
FEELUNIQUE.COM (UK)
Gregory POUY
Marketing Digital Expert
(FR)
Normandy MADDEN
Global Director, Media & Innovation
THE DIGIT GROUP (HK)
Laure DE CARAYON
Founder & CEO
CHINA CONNECT (FR)

Agenda Paris 2018

Wednesday 7th March

08:15 - 08:35 AM REGISTRATION – COFFEE

08:45 - 09:05 AM WELCOME ADDRESS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:55 - 09:15 AM “CHINA : THE NEW WORLD’S INSPIRATION”

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:10 - 09:30 AM “TRANSFORMING COKE’S RED ARMY”

Curt FERGUSON

Pres. Greater China & Korea
COCA-COLA (CN)

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:55 - 10:15 AM “HOW MARKET SHARE IS GAINED IN CHINA”

Pete LIN

Managing Director, Greater China Region
WE ARE SOCIAL (CN)

10:20 - 10:40 AM NETWORKING BREAK

10:25 - 10:45 AM - WORKSHOP WORKSHOP with DOCOMO DIGITAL

Ludovic des GARETS

Global Head of Sales – Digital Payment Services
DOCOMO Digital (FR)

11:05 - 11:25 AM “WINNING THE CHINESE THIRST FOR DISCOVERY: 5 KEY TRENDS OF THE CHINESE TRAVEL MARKET YOU NEED TO KNOW”

Kevin GUO

General Manager Strategic Cooperation & Marketing Innovation
CTRIP.com (CN)

11:30 - 11:50 AM “THE PERFECT MATCH: WHEN CHINA’S TOURISM TRENDS MEET THE FRENCH TOURISTIC KNOW-HOW”

Thierry HELLIN

Deputy CEO, PIERRE & VACANCES
CENTER PARCS (FR)

11:50 - 12:10 PM “BOOST REVENUE IN CHINA WITH LOYALTY MARKETING”

Jean-Baptiste LE BLAN

General Manager
SPLIO (CN)

12:10 - 12:30 PM FIRESIDE CHAT

Yannick BOLLORÉ

CEO
HAVAS GROUP (FR)

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

12:30 - 12:50 PM NETWORKING LUNCH

13:50 - 14:10 PM “WHO AM I? WESTERN VERSUS CHINESE ONLINE IDENTITIES”

Tom DOCTOROFF

Partner
PROPHET (US/HK)

14:25 - 14:45 PM “THE FUTURE OF LUXURY E-TAILING IN CHINA”

Eric CHAN

CEO
SECOO (CN)

14:50 - 15:10 PM “INFLUENCER 3.0 A NEW WAVE OF SOCIAL MEDIA ON BLOCKCHAIN”

Hassan MIAH

CTO
ROBIN8 (US)

Miranda TAN

CEO
ROBIN8 (CN)

15:10 - 15:30 PM NETWORKING BREAK

15:15 - 15:35 PM - WORKSHOP WORKSHOP with SECOO : “SMART WAYS TO ENTER INTO THE CHINA MARKET”

Eric CHAN

CEO
SECOO (CN)

15:15 - 15:35 PM - WORKSHOP WORKSHOP with ROBIN8 : “HOW TO LEVERAGE KOLs TO SELL FOR YOU”

Miranda TAN

CEO
ROBIN8 (CN)

16:20 - 16:40 PM “HOW TO BUILD AND SUSTAIN AN INFLUENCER & ENTERTAINMENT BUSINESS IN CHINA”

Antoine BUNEL

China KOL & Food Personnality (CN)

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

16:20 - 16:40 PM “THE ART OF CAMPAIGN PRE-HEATING – A TACTICAL, PHASED APPROACH TO BUILD A BRAND PRESENCE IN CHINA DIGITALLY”

Yuan ZOU

Head of Digital Asian Markets
NEWBASE (FR/CH)

16:40 - 17:00 PM “CREATING SMART SUPPLY CHAIN FOR THE NEW RETAIL ERA”

Susanna CHIU

Director
LI & FUNG DEVELOPMENT CHINA (CN)

16:55 - 17:15 PM “CHINESE RETAIL REVOLUTION: FROM DOMESTIC CHALLENGES AND AMBITION, TO GLOBAL INSPIRATION”

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

Hubert de MALHERBE

Chairman & Art Director
MALHERBE PARIS (FR)

Romain MILLET

CEO
BEAUMANOIR CHINA (CN)

Susanna CHIU

Director
LI & FUNG DEVELOPMENT CHINA (CN)

17:35 - 17:55 PM “A BRAVE NEW WORLD OF VIRTUAL, AUGMENTED AND MIXED REALITY: CHINA AS AN EMERGING HYPER REALITY POWERHOUSE AND ITS EFFECT ON BRANDS”

Paul DOHERTY

CEO
THE DIGIT GROUP (US)

18:05 - 18:25 PM ANNOUNCEMENTS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

18:15 - 18:35 PM COCKTAIL

Thursday 8th March

08:15 - 08:35 AM REGISTRATION – COFFEE

08:45 - 09:05 AM WELCOME ADDRESS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:55 - 09:15 AM “INFLUENCER MARKETING: GLOBAL PHENOMENON AND LOCAL SPECIFICITIES”

Gregory POUY

Founder
LA MERCATIQUE (FR)

Thomas OWADENKO

CEO
OCTOLY (FR/US)

LUFY

Top 5 Francophone Lifestyle Influencer
Studio71, TF1 MCN (FR)

Antoine BUNEL

China KOL & Food Personnality (CN)

Miranda TAN

CEO
ROBIN8 (CN)

09:40 - 10:00 AM “HALLYU: KOREAN WAVE IN CHINA, LESSONS FOR EUROPEAN BRANDS”

Tony LEE

Founder
SINOSPHERE INSIGHT (CN/US)

10:00 - 10:20 AM “THE MULTIPLE FACES OF CHINESE BEAUTY”

Joël PALIX

CEO
FEELUNIQUE.COM (UK)

10:20 - 10:40 AM “REDIFINING BEAUTY IN CHINA: SELFIE, SHORT VIDEO AND AI TECHNOLOGY”

Jade ZHOU

Global Sr. Partnership Mgr.
MEITU Inc. (CN)

10:40 - 11:00 AM NETWORKING BREAK

10:45 - 11:05 AM - WORKSHOP WORKSHOP with MEITU “SHAPING CHINESE BEAUTY INDUSTRY WITH INNOVATION”

Jade ZHOU

Global Sr. Partnership Mgr.
MEITU Inc. (CN)

11:25 - 11:45 AM “HOW TO LEVERAGE AI TO HELP PEOPLE GET FIT”

Urs CASAGRANDE

Co-Founder
EMOTION (CN)

11:40 - 12:00 PM “5 TRENDS SHAPING CHINA’S SUSTAINABILITY CONSCIOUSNESS”

Nathalie BASTIANELLI

Founder & CEO
WE BELONG (CN/FR)

Alexis BOTAYA

Co-Founder
SOON SOON SOON (FR)

11:55 - 12:15 PM “THE RACE FOR AN AI POWERED ECONOMY: IMPACT AND OPPORTUNITIES”

Nicolas du CRAY

Partner
CATHAY CAPITAL (CN)

Xavier BAILLARD

Incubator Director
VALEO (FR)

Tom MORISSE

Research Manager
FABERNOVEL (FR)

Benjamin JOFFE

Partner
HAX (CN)

12:25 - 12:45 PM ”FRENCH TECH CHINA ANNOUNCEMENTS”

Nicolas du CRAY

Partner
CATHAY CAPITAL (CN)

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

12:35 - 12:55 PM NETWORKING LUNCH

14:00 - 14:20 PM “HOW CHINA’S ECOMMERCE IS A GAME CHANGER FOR THE AUTOMOTIVE INDUSTRY: MASERATI DECADE IN CHINA”

Jacob NYBORG

Head of Marketing
MASERATI (IT)

14:30 - 14:50 PM “CHINESE BRANDS GOING GLOBAL: MARKET OPPORTUNITY AND BRANDING CHALLENGES”

Isabelle CAPRON

Vice President
ICICLE Fashion GRP (FR)

Penny WU

Europe Business Director
SHANGHAI JAHWA UTD. (CN)

Laurent KENNEL

General Manager France
OFO (FR)

Frédéric LANGIN

General Manager Sales and Marketing Europe
TCL MULTIMEDIA (FR)

15:10 - 15:30 PM - MASTERCLASS WeChat MASTERCLASS with WALKTHECHAT “HOW TO LEVERAGE WECHAT TO SELL TO CHINESE CUSTOMERS”

Thomas GRAZIANI

Co-Founder
WALKTHECHAT (CN)

17:40 - 18:00 PM CLOSING REMARKS

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In the very heart of Paris, on the left bank, in between Saint Germain des Prés and the Champs Elysées :
Maison de la Chimie 28, rue Saint Dominique, 75 007 Paris

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