From AI “new frontier” big push across a wide range of industries and solutions, the impact of KOLs far beyond the one we experience in the West, the new retail perspectives and mobile payment options, to the surge of short videos, rise of local brands, fast developing leaderships in bike-sharing, smart cities, e-sports, electric cars, to name a few, China’s fast evolving consumers and digital (emerging) powers & ecosystems, are increasingly influencing and driving global strategies and innovation
We live the “Year 1” of a new global digital order with disruptive innovations, born several years ago, and overwhelmingly imposing themselves, while the Government supports and funds a “mass entrepreneurship” and an ambitious program of technological leadership in 10 years.
How does this translate into business challenges and opportunities for global marketers in their marketing, content, ecommerce and data strategy? From influencer marketing and video content, to social CRM, retail transformation (from O2O to “new retail”), AR / VR experiences, data / analytics, mobile payments, messaging, Artificial Intelligence are a few topics that will be highlighted by 40 Chinese pure players and marketing/media/communication professionals based in China/Asia, but also in Europe and the United States.
Laure de Carayon