2010-2020 in China, what a (digital) decade! China’s growth went from 9% in 2011 to 6.6% in 2018. Internet penetration grew from 38% in 2011 to exceed 60% early 2019. Smartphone penetration rate was 43% in 2013, and should be 63% in 2019. Tiers 1 and 2 cities captured most of the growth, while 3rd and lower tiers have already started to be the next growth engines.
The 2020-2030 decade opens a whole new era. One that will (continue to) establish a New World (Digital) Order. “The Asian century is set to begin. The region was the envy of Europe in 17th century and the world is about to turn full circle. Asian economies, will be larger than the rest of the world combined in 2020, for the first time since the 19th century”
Are you ready for “The Great Reversal”? China is a strong pillar of this new Asian Age. You’ll need China and the Chinese to power your growth in the next decade, on the Mainland, and beyond. New business challenges and opportunities arise, towards narrower consumer segments and more tailored value propositions, rooted in local insights.