paris

March 1•2 2017

this event is now over !

Crack The Codes

of the amazing Chinese entrepreneurial consumer in a data driven world Asia, with China leading the way, has become a crucial growth engine for many companies, across industries. It’s critical for global decision-makers to learn from the first-hand experience of leaders in Asia-Pacific, both to participate in the enormous opportunities of digital transformation, and to import the region’s game-changing innovations, business strategies and successful approaches into their own businesses

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Speakers Paris 2017

Isabelle CINQUIN
‎Digital Experience Global Director
MARTELL MUMM PERRIER-JOUËT (FR)
Kiddler CHEN
Global Digital Planning & Engagement Manager
MARTELL MUMM PERRIER-JOUËT (FR)
Yana GENG
Senior Business Development Manager
ALIPAY (UK)
Hugo GARCIA-COTTE
CEO and Co-founder
CYPHEME (FR)
Matthieu GUINEBAULT
Journalist Fashion, Luxury, Beauty
FASHION NETWORK (FR)
Gregory POUY
Marketing Digital Expert
(FR)
Karen VANDEVENTER
Director of Innovation
ACCENTURE (FR)
Bernard LEONETTI
President
GROUPE MADO DEVELOPPEMENT (FR)
Matthew BRENNAN
Co-Founder
CHINA CHANNEL (CN)
Austin LU
International Head of Marketing
BAISHANCLOUD (CN)
Sonny TRAN
EMEA Sales Manager
CHINACACHE (UK)
Kim LEITZES
Founder & CEO
PARKLU (CN)
Eric de FONTENAY
Founder & President
MUSICDISH*CHINA (CN)
William BAO BEAN
Managing Director
CHINACCELERATOR (CN)
Richard MENNEVEUX
CEO
ADSVARK MEDIA / FRENCHWEB.FR (FR)
David IP
General Manager
QIHOO 360 INTL. AD UNIT (HK)
Zheng MIAOMIAO
Mobile Content Chief Editor
ELLE CHINA (CN)
Sébastien BADAULT
Managing Director France
ALIBABA GROUP (FR)
Bo JI
Chief Representative
CKGSB EUROPE (CN)
George CAO
Co-founder & CEO
DRAGON TRAIL INTERACTIVE (CN)
Raphael JORE
Executive Chairman
SPLIO
Arnould MOYNE
Chief Product Officer
LINKFLUENCE (FR)
Marc-Olivier ARNOLD
Partner, Head of Intuitions & Solutions
RTG Consulting Group (CN)
Christian VEYSSEYRE
Director of Social Media Intelligence
DANONE (FR)
Pete LIN
Managing Director, Greater China Region
WE ARE SOCIAL (CN)
Yves BONNEFONT
CEO
DS AUTOMOBILES (FR)
Joël PALIX
CEO
FEELUNIQUE.COM (UK)
Benoist GROSSMANN
Managing Partner
IDINVEST PARTNERS (FR)
Pierre-Francois LE LOUËT
President
Fédération Francaise du Prêt à Porter Féminin (FR)
Benjamin DUVALL
Chief Evangelist Asia
LINKFLUENCE (CN)
Oliver KALTNER
CEO
LEICA CAMERA AG (DE)
Nicole YANG
Chief Marketing Officer
SECOO (CN)
Louis CACCIUTTOLO
Founder
VRROOM (HK)
Mick TSAI
Product Director
LIVE.ME - CHEETAH MOBILE (CN)
Calvin CHAN
COO
ADMASTER (CN)
Andrea MANTOVANI
Head of Digital & Ecommerce
MOLESKINE (CN)
Eric TIAN
Partner, Marketing & Sales
NICE (CN)
Melilim FU
Founder (Influencer)
MELILIM FU (CN)
Elijah WHALEY
Co-founder
MELILIM FU (CN)
Christine WANG
General Manager, eCommerce Greater China
SAATCHI & SAATCHI (CN)
Angelito TAN
Founder & CEO
RTG Consulting Group (CN)
Mark HEDLEY
Senior Advisor
China-Britain Business Council (UK)
Olivier EZRATTY
Consultant and Author
Las Vegas CES Report (FR)
Laure DE CARAYON
Founder & CEO
CHINA CONNECT (FR)
Normandy MADDEN
Global Director, Media & Innovation
THE DIGIT GROUP (HK)

Agenda Paris 2017

Wednesday 1st March

08:15 - 08:35 AM REGISTRATION – COFFEE

08:55 - 09:15 AM Panel : MADE BETTER IN CHINA: THE RISE OF CHINESE BRANDS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:10 - 09:30 AM CEO’s TALK: THE CRITICAL JOURNEY TO THE EAST

Oliver KALTNER

CEO
LEICA CAMERA AG (DE)

Yves BONNEFONT

CEO
DS AUTOMOBILES (FR)

Joël PALIX

CEO
FEELUNIQUE.COM (UK)

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

10:00 - 10:20 AM Keynote: “GET CLOSER TO CHINESE CUSTOMERS USING SOCIAL DATA”

Benjamin DUVALL

Chief Evangelist Asia
LINKFLUENCE (CN)

Christian VEYSSEYRE

Director of Social Media Intelligence
DANONE (FR)

10:20 - 10:40 AM NETWORKING BREAK

10:25 - 10:45 AM - WORKSHOP WORKSHOP with LINKFLUENCE : “Social intelligence in China: A hands-on approach”

Benjamin DUVALL

Chief Evangelist Asia
LINKFLUENCE (CN)

Arnould MOYNE

Chief Product Officer
LINKFLUENCE (FR)

11:05 - 11:25 AM Panel: “ LIVE-STREAMING: IMPACT, MONETISATION, AND BRAND COLLABORATION”

Elijah WHALEY

Co-founder
MELILIM FU (CN)

Mick TSAI

Product Director
LIVE.ME - CHEETAH MOBILE (CN)

Zheng MIAOMIAO

Mobile Content Chief Editor
ELLE CHINA (CN)

Gregory POUY

Founder
LA MERCATIQUE (FR)

11:40 - 12:00 PM Keynote: “MAXIMIZING BRANDS’ INFLUENCER MARKETING ROI”

Elijah WHALEY

Co-founder
MELILIM FU (CN)

Melilim FU

Founder (Influencer)
MELILIM FU (CN)

11:55 - 12:15 PM Keynote: “KOL LIFE CYCLES: THE ART AND SCIENCE OF CHINA INFLUENCER MARKETING”

Kim LEITZES

Founder & CEO
PARKLU (CN)

12:25 - 12:45 PM NETWORKING LUNCH

14:20 - 14:40 PM Keynote: “MONETIZING ANTICIPATION”

Pete LIN

Managing Director, Greater China Region
WE ARE SOCIAL (CN)

14:20 - 14:40 PM Keynote: “HOW WECHAT IS DRIVING A ROADMAP FOR CRM ABROAD”

Andrea MANTOVANI

Head of Digital & Ecommerce
MOLESKINE (CN)

14:55 - 15:15 PM Keynote “CREATING THE RIGHT E-COMMERCE ECOSYSTEM FOR YOUR BRAND: MIXING BIG, SMALL & NICHE E-COMMERCE PLATFORMS”

Christine WANG

General Manager, eCommerce Greater China
SAATCHI & SAATCHI (CN)

15:30 - 15:50 PM - WORKSHOP WORKSHOP with NICE : “Comparison and practices of leveraging Instagram/snapchat/Pinterest (Global) and nice/Wechat/Weibo (China)”

Eric TIAN

Partner, Marketing & Sales
NICE (CN)

15:30 - 15:50 PM WORKSHOP with CHINACACHE : “The Firewall and You: Unlocking the Chinese Internet”

Sonny TRAN

EMEA Sales Manager
CHINACACHE (UK)

Austin LU

International Head of Marketing
BAISHANCLOUD (CN)

16:10 - 16:30 PM Keynote: “BIG DATA ANALYTICS – YOUR FIRST STEP TO CONNECT WITH 800 MILLION CHINESE NETIZENS”

David IP

General Manager
QIHOO 360 INTL. AD UNIT (HK)

16:30 - 16:50 PM Keynote: “GUIDE KOL’S AND USER’S CONTENT TO WIN CHINA CONSUMERS’ TRUST”

Eric TIAN

Partner, Marketing & Sales
NICE (CN)

16:50 - 17:10 PM Keynote : “CHINA DISRUPTION: HOW MULTINATIONALS ARE LEVERAGING CHINA INNOVATION AROUND THE WORLD”

William BAO BEAN

Managing Director
CHINACCELERATOR (CN)

17:10 - 17:30 PM Keynote: “WILL ARTIFICIAL INTELLIGENCE DEFEAT COUNTERFEITS IN CHINA?”

Hugo GARCIA-COTTE

CEO and Co-founder
CYPHEME (FR)

17:25 - 17:45 PM Panel: “THE NEXT 5 YEARS OPPORTUNITIES FOR WESTERN START-UPS”

Benoist GROSSMANN

Managing Partner
IDINVEST PARTNERS (FR)

Bo JI

Chief Representative
CKGSB EUROPE (CN)

Richard MENNEVEUX

CEO
ADSVARK MEDIA / FRENCHWEB.FR (FR)

William BAO BEAN

Managing Director
CHINACCELERATOR (CN)

18:05 - 18:25 PM Keynote: “THE FRENCH TOUCH”

Kiddler CHEN

Global Digital Planning & Engagement Manager
MARTELL MUMM PERRIER-JOUËT (FR)

Isabelle CINQUIN

‎Digital Experience Global Director
MARTELL MUMM PERRIER-JOUËT (FR)

18:15 - 18:35 PM COCKTAIL

Thursday 2nd March

08:15 - 08:35 AM REGISTRATION – COFFEE

08:55 - 09:15 AM QUICK WELCOME ADDRESS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:00 - 09:20 AM Keynote: “DRIVING IN-STORE TRAFFIC AND SALES VIA O2O DATA INTEGRATION”

Calvin CHAN

COO
ADMASTER (CN)

09:20 - 09:40 AM Keynote: “BREAKTHROUGH DATA APPROACH TO LOCATE TRUE LUXURY CONSUMERS”

Nicole YANG

Chief Marketing Officer
SECOO (CN)

09:40 - 10:00 AM Panel: “WHAT’S AT STAKE FOR THE CHINESE ONLINE FASHION INDUSTRY”

Pierre-Francois LE LOUËT

President
Fédération Francaise du Prêt à Porter Féminin (FR)

Bernard LEONETTI

President
GROUPE MADO DEVELOPPEMENT (FR)

Matthieu GUINEBAULT

Journalist Fashion, Luxury, Beauty
FASHION NETWORK (FR)

10:00 - 10:20 AM Keynote: “HOW CHINA ACCELERATES THE WORLDWIDE RETAIL REVOLUTION”

Raphael JORE

Executive Chairman
SPLIO

10:20 - 10:40 AM “NETWORKING Break”

10:25 - 10:45 AM - WORKSHOP WORKSHOP with ADMASTER “Turning massive big data into smart data to drive sales”

Calvin CHAN

COO
ADMASTER (CN)

10:25 - 10:45 AM - WORKSHOP WORKSHOP with LIVE.ME “How E-commerce opportunity in mobile live streaming can reshape the way to do business”

Mick TSAI

Product Director
LIVE.ME - CHEETAH MOBILE (CN)

11:05 - 11:25 AM Keynote: “DECODING ‘BRITISHNESS’ AND ITS INFLUENCE ON THE NEW CHINESE CONSUMER”

Mark HEDLEY

Senior Advisor
China-Britain Business Council (UK)

11:25 - 11:45 AM Panel: “CREATECH: THE CONVERGENCE OF CREATIVITY AND TECHNOLOGY”

Angelito TAN

Founder & CEO
RTG Consulting Group (CN)

Marc-Olivier ARNOLD

Partner, Head of Intuitions & Solutions
RTG Consulting Group (CN)

11:45 - 12:05 PM Keynote: ” GOING HYPERLOCAL WITH SOCIAL MEDIA : THE KEY TO CHINESE HNWI “

Patrice NORDEY

CEO
VELVET GROUP (CN)

12:10 - 12:30 PM Keynote: “ARE BRANDS READY TO TAP CHINA’S MUSIC MARKET”

Eric de FONTENAY

Founder & President
MUSICDISH*CHINA (CN)

12:40 - 13:00 PM NETWORKING LUNCH

13:50 - 14:10 PM Keynote: “ATTRACTING CHINESE OUTBOUND TRAVELERS BEYOND WECHAT: LOOKING AT THE CHINA TRAVEL MARKETING MATRIX”

George CAO

Co-founder & CEO
DRAGON TRAIL INTERACTIVE (CN)

14:20 - 14:40 PM Panel: “WILL BRANDS BE VR/AR BOOSTER?”

Olivier EZRATTY

Consultant and Author
Las Vegas CES Report (FR)

Louis CACCIUTTOLO

Founder
VRROOM (HK)

Sébastien BADAULT

Managing Director France
ALIBABA GROUP (FR)

Karen VANDEVENTER

Director of Innovation
ACCENTURE (FR)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

15:00 - 15:20 PM NETWORKING BREAK

15:05 - 15:25 PM - WORKSHOP WORKSHOP with QIHOO 360 “Driving business success in China with paid search and display advertising”

David IP

General Manager
QIHOO 360 INTL. AD UNIT (HK)

15:15 - 15:35 PM Keynote: “CHINESE CALLING FOR GAME CHANGING OUTBOUND TRAVEL EXPERIENCES”

Yana GENG

Senior Business Development Manager
ALIPAY (UK)

15:55 - 16:15 PM Keynote Part 1: “THE 8 KEY TRENDS FOR WECHAT IN 2017” Keynote Part 2: “CHINA’S NEW WILLINGNESS TO PAY FOR ONLINE CONTENT: IS IT 2017’S MOST IMPORTANT TREND?”

Matthew BRENNAN

Co-Founder
CHINA CHANNEL (CN)

16:55 - 17:15 PM Closing remarks

CONFERENCE SPONSORS


MEDIA PARTNERS


Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris

From: 8.15 AM to 9.30PM (Thursday 6) – 8.15 AM to 4PM (Friday 7)
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€

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