E and M-commerce in the Age of Brand Consciousness
For its first edition June 2011, upon the theme « Time to Engage with
Chinese consumers », China Connect aimed at showing The Big Picture of
Chinese digital landscape and marketing stakes, in the Middle Kingdom
fast growing market.
Chinese people are serious shoppers, super connected, becoming more
savvy, worldly – Chinese mindset, global lifestyle – and discriminating.
China Connect 2012 will highlight E- and M-commerce markets stakes and
opportunities, and dig deeper on Consumers Insights, with a focus on
Youth Entertainment and Luxury habits, and Brand Building, with a focus
on Product Design and Visual Identity.
China snap shot
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Speakers Paris 2012
Janet WANG Head of Intl. Business Development TMALL.COM
Lee LI General Manager, Eastern China YOUKU (CN)
Tammo DE LIGNY Global Design Manager PHILIPS DESIGN CENTER
Anne Laurence VELLY E-commerce Editor - Intl Digital Director ELLESHOP.COM.CN / LAGARDERE ACTIVE