paris

April 6•7 2016

this event is now over !

Get Mobile

The much anticipated mobile revolution is happening now. But it’s nothing revolutionary in China, a country of 1B mobile web users. We are not teaching them. They are teaching us.

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Speakers Paris 2016

Bin GAO
Deputy Business Development China
AXA Group (FR)
Grace HUANG
Founder & CEO
IPINYOU (CN)
Zhengrong TANG
CTO
TUNIU (CN)
Pete LIN
Managing Director, Greater China Region
WE ARE SOCIAL (CN)
Shengliang YANG
Deputy Head, Europe
UnionPay International (FR)
Yifang XIONG
Co-founder
EHANG (CN)
Alex NAM
Managing Director EMEA
CDNETWORKS (UK)
Mingpo CAI
President
CATHAY CAPITAL (USA)
Yan LEE
Head of Product
iCLICK-INTERACTIVE Asia (CN)
Julien CAILLEAU
Chief Data Officer
ONEY (AUCHAN GROUP ASIA)
Bruno BENSAID
Founder
SHANGHAIVEST (CN)
Ethan PIERSE
Managing Partner Paris
NEST (FR)
Thierry GUIOT
South Europe Territory Director
APP ANNIE (FR)
Eric MIKA
Senior Vice President
LeECO (USA)
Alex MECL
Strategic global Advisor
WeChat
Jackie MCKELLAR
Marketing Director
BASE FORMULA LTD (UK)
Julien CHIAVASSA
APAC Digital and E-commerce Director
CLARINS (SG)
Laure BAUME
Executive Director, Customer Division
Aéroports de Paris (FR)
Jean-Pierre RAFFARIN
Former French Prime Minister
Louis HOUDART
Founder & Managing Partner
CREATIVE CAPITAL (CN)
Javier FERNANDEZ
Director of Tourism & Luxury
EL CORTE INGLES (SP)
Nicolas IMBERT
Multilingual Webmarketing Director
DATAWORDS (FR)
Dirk ESCHENBACHER
Co-Founder & CMO
ZANADU (CN)
Jean-François FERRET
CEO
RELAIS & CHATEAUX (FR)
Darren JACOBS
Head of Europe
iCLICK INTERACTIVE Asia (UK)
Stephan GLASSER
SVP Strategic Dvlpt Travel Retail
L'OREAL TRAVEL RETAIL (FR)
Dina LITVINOVA
Global Mkg Mnger Travel Retail
PERNOD RICARD (FR)
Chris TOWNSLEY
Sales Director EMEA
CDNETWORKS (UK)
Philip GUARINO
Director Europe
China Luxury Advisors (FR)
Richard STRUL
VP
IAB (FR)
Julien SAUMANDE
Founder
PHOCEIS (FR)
Emmanuel TISSEYRE
VP Business Development EMEA & LATAM
DFS Group (LVMH)
Kate TRATTEN
European Communications Director
CURIOSITYCHINA (CN)
Stanislas de NERVO
Co-Founder, Managing Director
Datawords (FR)
Bernard LUKEY
General Manager
YANDEX EUROPE AG (CH)
Jean-Yves FABRE-DARCOURT
General Manager Sales Europe
TCL Multimedia
Erwan RAMBOURG
MD, Global Co-Head of Consumer & Retail
HSBC
Normandy MADDEN
Global Director, Media & Innovation
THE DIGIT GROUP (HK)
Marion Moreau
Head of SIGFOX Foundation
SIGFOX Foundation

Agenda Paris 2016

Wednesday 6th April

08:45 - 09:05 AM WELCOME ADDRESS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:00 - 09:20 AM Panel: “WESTERN STARTS-UPS AND THE CHINA OPPORTUNITY”

Ethan PIERSE

Managing Partner Paris
NEST (FR)

Bruno BENSAID

Founder
SHANGHAIVEST (CN)

Mingpo CAI

President
CATHAY CAPITAL (USA)

Bin GAO

Deputy Business Development China
AXA Group (FR)

09:45 - 10:05 AM Keynote: “HOW TO SUCCEED IN THE CHINESE APP ECONOMY?”

Thierry GUIOT

South Europe Territory Director
APP ANNIE (FR)

10:00 - 10:20 AM Keynote: “MAXIMISING WeChat’s MOBILE PLATFORM”

Alex MECL

Strategic global Advisor
WeChat

10:45 - 11:05 AM NETWORKING BREAK

11:15 - 11:35 AM Keynote: “LEVERAGING CHINA DIGITAL ECOSYSTEM TO TRULY ENABLE A CROSS-CHANNEL STRATEGY”

Julien CHIAVASSA

APAC Digital and E-commerce Director
CLARINS (SG)

12:00 - 12:20 PM Keynote: “UNDERSTANDING DATA IN CHINA TO TARGET EFFECTIVELY VIA CROSS PLATFORM”

Darren JACOBS

Head of Europe
iCLICK INTERACTIVE Asia (UK)

12:25 - 12:45 PM Panel: “UK LEARNINGS & PERSPECTIVES ON CHINESE CROSS BORDER eCOMMERCE FOR EUROPEAN MARKETERS”

Jackie MCKELLAR

Marketing Director
BASE FORMULA LTD (UK)

13:00 - 13:20 PM NETWORKING LUNCH

14:15 - 14:35 PM Keynote: “BEWARE WESTERN BRANDS: CHINESE LIFESTYLE BRANDS ARE RISING”

Louis HOUDART

Founder & Managing Partner
CREATIVE CAPITAL (CN)

14:35 - 14:55 PM Keynote: “HOW TO MAKE CUSTOMERS LOVE YOU IN ASIA?”

Nicolas IMBERT

Multilingual Webmarketing Director
DATAWORDS (FR)

Stanislas de NERVO

Co-Founder, Managing Director
Datawords (FR)

14:55 - 15:15 PM Keynote: “HOW TO CREATE EFFECTIVE SOCIAL CAMPAIGNS IN CHINA”

Pete LIN

Managing Director, Greater China Region
WE ARE SOCIAL (CN)

15:40 - 16:00 PM Keynote “IS YOUR WECHAT STRATEGY SMART ENOUGH?”

Kate TRATTEN

European Communications Director
CURIOSITYCHINA (CN)

16:00 - 16:20 PM NETWORKING BREAK

16:00 - 16:20 PM - WORKSHOP WORKSHOP with DATAWORDS : "How to adapt your brand strategy Social media and Instant message platforms in Asia?"

Nicolas IMBERT

Multilingual Webmarketing Director
DATAWORDS (FR)

Stanislas de NERVO

Co-Founder, Managing Director
Datawords (FR)

16:45 - 17:05 PM Keynote: “UNLEASHING THE POWER OF YOUR AUDIENCES BY CONNECTING BRANDED CONTENT, DEVICES, AND PLATFORMS”

Eric MIKA

Senior Vice President
LeECO (USA)

17:30 - 17:50 PM Keynote: “CHINESE SUCCESSFUL APPROACH OF THE RUSSIAN INTERNET MARKET”

Bernard LUKEY

General Manager
YANDEX EUROPE AG (CH)

17:50 - 18:10 PM Keynote: “GLOBE TROTTING SHOPPER: HOW THE MOBILE CHINESE ARE CHANGING LUXURY RETAIL ABROAD?”

Erwan RAMBOURG

MD, Global Co-Head of Consumer & Retail
HSBC

18:30 - 18:50 PM COCKTAIL

Thursday 7th April

08:50 - 09:10 AM WELCOME ADDRESS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:00 - 09:20 AM Jean Pierre RAFFARIN, Former French Prime Minister

Jean-Pierre RAFFARIN

Former French Prime Minister

09:15 - 09:35 AM Special Guest: Yfang XIONG, Co-founder of EHANG (CN) Conversation with Marion MOREAU, Head of SIGFOX Foundation

Yifang XIONG

Co-founder
EHANG (CN)

Marion Moreau

Head of SIGFOX Foundation
SIGFOX Foundation

09:45 - 10:05 AM Keynote: “8 THINGS YOU DON’T KNOW ABOUT PROGRAMMATIC IN CHINA”

Richard STRUL

VP
IAB (FR)

Grace HUANG

Founder & CEO
IPINYOU (CN)

10:10 - 10:30 AM Keynote: THE WAITRESS MISCONCEPTION: Fun facts, crazy incidents and the bitter truth about web performance in China

Chris TOWNSLEY

Sales Director EMEA
CDNETWORKS (UK)

Alex NAM

Managing Director EMEA
CDNETWORKS (UK)

10:30 - 10:50 AM 45′ NETWORKING Break

10:30 - 10:50 AM - WORKSHOP 30′ WORKSHOP with CDNetworks : "Going mobile behind the Great Firewall"

Chris TOWNSLEY

Sales Director EMEA
CDNETWORKS (UK)

Alex NAM

Managing Director EMEA
CDNETWORKS (UK)

11:15 - 11:35 AM Keynote: “BOOSTING CONVERSION IN THE CHINESE PREMIUM TRAVEL MARKET THROUGH VIRTUAL REALITY”

Dirk ESCHENBACHER

Co-Founder & CMO
ZANADU (CN)

11:45 - 12:05 PM Panel: “HOW TO LEVERAGE THE POWER OF MILLIONS OF CHINESE PASSENGERS THROUGH DIGITAL”

Dina LITVINOVA

Global Mkg Mnger Travel Retail
PERNOD RICARD (FR)

Stephan GLASSER

SVP Strategic Dvlpt Travel Retail
L'OREAL TRAVEL RETAIL (FR)

Laure BAUME

Executive Director, Customer Division
Aéroports de Paris (FR)

Emmanuel TISSEYRE

VP Business Development EMEA & LATAM
DFS Group (LVMH)

12:30 - 12:50 PM LUCKY DRAW, Win a Week End, a Dinner and a TV

Jean-Yves FABRE-DARCOURT

General Manager Sales Europe
TCL Multimedia

Jean François FERRET

CEO
SMALL LUXURY HOTELS OF THE WORLD (UK)

12:45 - 13:05 PM NETWORKING LUNCH

14:00 - 14:20 PM Keynote: “HOW BIG DATA AND MOBILE CHANGE THE CHINESE TRAVEL INDUSTRY ?”

Zhengrong TANG

CTO
TUNIU (CN)

14:40 - 15:00 PM Panel: “WECHAT, INTERNATIONAL TOURISM and SHOPPING: THE UNEXPLOITED OPPORTUNITY”

Philip GUARINO

Director Europe
China Luxury Advisors (FR)

Javier FERNANDEZ

Director of Tourism & Luxury
EL CORTE INGLES (SP)

Alex MECL

Strategic global Advisor
WeChat

15:20 - 15:40 PM Keynote: “HOW TO DEVELOP YOUR BUSINESS WITH CHINESE CUSTOMERS FROM YOUR HOME MARKET”

Shengliang YANG

Deputy Head, Europe
UnionPay International (FR)

15:45 - 16:05 PM “HOW APPS, BEACONS AND WECHAT CAN WORK TOGETHER TO ATTRACT CUSTOMERS TO YOUR STORES”

Julien SAUMANDE

Founder
PHOCEIS (FR)

Julien CAILLEAU

Chief Data Officer
ONEY (AUCHAN GROUP ASIA)

16:15 - 16:35 PM Closing remarks

CONFERENCE SPONSORS


MEDIA PARTNERS


Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris

From: 8.15 AM to 9.30PM (Thursday 6) – 8.15 AM to 4PM (Friday 7)
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€

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