New retail is one of China’s most talked about industries when it comes to highlight the country’s technology innovation and uniqueness at scale. Its achievements and on-going forward-thinking concepts redefine experiential marketing as the West knew it. A land of opportunities embraced by the most daring and fast players, challenging the most established ones as China’s local brands’ rise is just here to stay. But many more businesses are concerned.
If customer experience is a global marketing trend, it certainly is one Chinese consumers are offered and adopting in a unique way. One that only a service/solution driven innovation, delivered at low price and supersonic speed, encapsulated in unparalleled ecosystems, allows. Add it empowered-optimistic-well-travelled – richer consumers, and adoption can be massive to the most agile and daring brands. Indeed, as ad exec Rene Chen says: “Nothing is too crazy, too unusual or freaky. Creativity should be boundless. Open it up. The only style is endless changing”.
We’ll tackle what it takes to capture, thanks to AI and data, the Chinese’s attention and desire, and generate preference and engagement through real and virtual experiences in a chaotic world. Welcome to China Connect Paris 9th edition!
SEE YOU IN 2020 !