paris

March 12•13 2019

this event is now over !

THE EXPERIENCE ECONOMY

New retail is one of China’s most talked about industries when it comes to highlight the country’s technology innovation and uniqueness at scale. Its achievements and on-going forward-thinking concepts redefine experiential marketing as the West knew it. A land of opportunities embraced by the most daring and fast players, challenging the most established ones as China’s local brands’ rise is just here to stay. But many more businesses are concerned.

If customer experience is a global marketing trend, it certainly is one Chinese consumers are offered and adopting in a unique way. One that only a service/solution driven innovation, delivered at low price and supersonic speed, encapsulated in unparalleled ecosystems, allows. Add it empowered-optimistic-well-travelled – richer consumers, and adoption can be massive to the most agile and daring brands. Indeed, as ad exec Rene Chen says: “Nothing is too crazy, too unusual or freaky. Creativity should be boundless. Open it up. The only style is endless changing”.

We’ll tackle what it takes to capture, thanks to AI and data, the Chinese’s attention and desire, and generate preference and engagement through real and virtual experiences in a chaotic world. Welcome to China Connect Paris 9th edition!

SEE YOU IN 2020 !

  • Congratulations for these 2 days of remarkable quality

    Laura Iltis Global Digital Upskilling L'Oréal
  • A big Bravo. It is more and more intense, informative and exciting, year after year

  • The speakers were of high level and the conferences very interesting, as usual.
    Bravo and cannot wait next year for the 10 years!

    Sandra Fernandes Director of Marketing & Communications Splio
  • The conference was great. It helped me validate our approach in China

China snap shot

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Speakers Paris 2019

Sky GONG
Director Retail Industry
TENCENT (CN)
Nathalie YU
China Vice-President
Carrefour (CN)
Ian WU
Head of Global Business Development
MEITU (CN)
Mei CHEN
Head of Fashion and Luxury UK and Northern Europe, International Business
ALIBABA GROUP (UK)
Alexis BONHOMME
VP Greater China - Commercial
FARFETCH (CN)
Maud BAILLY
Chief Digital Officer
ACCOR (FR)
Jean Michel KARAM
Founder and CEO
IOMA (FR)
Jenny CHAN
Master Of Ceremony
Campaign Asia (CN)
Sharmin PHOTOGRAPHER
APAC Regional Commercial Director
SUUNTO (Amer Sports) (CN)
Jean Baptiste LEBLAN
Managing Director
SPLIO (CN)
Kevin GENTLE
Director of Strategy
AIR PARIS (CN)
Joyce WENG
Bvlgari Greater China Brand Communication Director
BVLGARI (CN)
Pete LIN
Managing Director, Greater China Region
WE ARE SOCIAL (CN)
Tina LEE
Luxury, Fashion & Travel Influencer
Of Leather and Lace (CN)
Peter WARMAN
CEO and co-founder
NEWZOO (NL/CN)
Lu GUO
Founder and CEO
USHOPAL (CN)
Aja BARBO GRUDEN
International Development and Customer Service Director
Le BHV Marais (FR)
Jeff LU
Executive President
YOOZOO GAMES (CN)
Esther LEONG
Founding Director
NEWCHAPTERS (UK)
Antonio CARRIERO
Chief Digital & Technology Officer
BREITLING (CH)
Laurien LEE
Chief Strategy Officer
L/LAB CONSULTING (CN)
Roderick BUCHANAN
Director
THE BRITISH MUSEUM (UK)
Oke HAUSER
Creative Lead MINI LIVING
BMW Group (DE)
Maria Rosaria MARGUGLIO
Global Shopper Manager
GUERLAIN (FR)
Jimmy ROBINSON
Co-Founder
PINGPONG DIGITAL (UK/CN)
Yangke SUN
CEO
ECENTIME (FR/DE/CN)
Mariano A. BOSAZ
Digital VP, Greater China and Korea
COCA-COLA (CN)
Laurence LIM DALLY
Laurence LIM DALLY
CHERRY BLOSSOMS (US/HK)
Jean François FERRET
CEO
SMALL LUXURY HOTELS OF THE WORLD (UK)
Odile ROUJOL
Founder
BEAUTYTECH (US)
Wei AN
Partner & GM North America
BAISHAN CLOUD (US/CN)
Jean Bernard GRASSET
CEO
MONOCHROME (FR)
Elnura ASHIMOVA
Founder and CEO
YOGANECT (DE)
Jérôme SANS
Curator, art critic, artistic director
Mark TANNER
Managing Director
CHINA SKINNY (CN)
Thomas GRAZIANI
Co-Founder
WALKTHECHAT (CN)
Alex MECL
CEO
THE FOURTH WALL (US/CN)
Philip GEERAERT
Director Channel Asia
NEUHAUS (BE/CN)
Lars HEUGEL
Managing Director
ORIGINAL BABY BRANDS & HOLLAND AT HOME (NL)
Stéphanie METZ THEVENOD
Executive Vice President Marketing & Digital
LAGARDÈRE TRAVEL RETAIL (FR)
Steve BOUCHER
Director of International Sales Development
CHRONOPOST (FR)
Laure DE CARAYON
Founder & CEO
CHINA CONNECT (FR)

Agenda Paris 2019

Tuesday 12th March

08:00 - 08:20 AM REGISTRATION – COFFEE

08:45 - 09:05 AM WELCOME ADDRESS

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:55 - 09:15 AM “THE EXPERIENCE ECONOMY”

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:10 - 09:30 AM “STAYING TRULY RELEVANT TO CHINESE CONSUMERS: DIGGING INTO DIFFERENCES ACROSS CHINA”

Mark TANNER

Managing Director
CHINA SKINNY (CN)

09:30 - 09:50 AM “RETAIL SOCIAL PLUS”

Nathalie YU

China Vice-President
Carrefour (CN)

10:00 - 10:20 AM “COCA COLA’S DIGITAL TRANSFORMATION AT THE SPEED OF CHINA”

Mariano A. BOSAZ

Digital VP, Greater China and Korea
COCA-COLA (CN)

10:20 - 10:40 AM “FROM TRANSACTIONS TO EXPERIENCES: HOW TO BUILD THE E-COMMERCE CENTRIC LUXURY BRAND OF TOMORROW”

Kevin GENTLE

Director of Strategy
AIR PARIS (CN)

10:40 - 11:00 AM NETWORKING BREAK

10:45 - 11:05 AM - WORKSHOP WORKSHOP with MEITU : “IMPROVED CUSTOMER ENGAGEMENT THROUGH PERSONALISED PRODUCT RECOMMENDATION DRIVEN BY CRM, DATA AND AI”

Ian WU

Head of Global Business Development
MEITU (CN)

11:25 - 11:45 AM “PERSONALISED BEAUTY ON ITS WAY TO CHINA”

Jean Michel KARAM

Founder and CEO
IOMA (FR)

11:45 - 12:05 PM “EXPERIENCE: FROM DIFFERENTIATION TO KNOWLEDGE”

Jean François FERRET

CEO
SMALL LUXURY HOTELS OF THE WORLD (UK)

Jenny CHAN

Master Of Ceremony
Campaign Asia (CN)

Esther LEONG

Founding Director
NEWCHAPTERS (UK)

12:15 - 12:35 PM “CAPTURING OUTDOOR EXPERIENCES THROUGH WEARABLE USAGES”

Sharmin PHOTOGRAPHER

APAC Regional Commercial Director
SUUNTO (Amer Sports) (CN)

12:35 - 12:55 PM 12:35-12:55AM: “NEW ERA OF DIGITAL RETAIL”

Sky GONG

Director Retail Industry
TENCENT (CN)

12:50 - 13:10 PM NETWORKING LUNCH

12:50 - 13:10 PM BOOK SIGNING “POURQUOI VOTRE PROCHAIN PATRON SERA CHINOIS”

Denis JACQUET

Homeric de Sarthe

Sinologist & CEO PITCHBOY

14:10 - 14:30 PM “LEVERAGING DATA AND AR TECHNOLOGY TO CREATE ORIGINAL BEAUTY EXPERIENCE”

Ian WU

Head of Global Business Development
MEITU (CN)

14:30 - 14:50 PM “THE SOCIAL EXPERIENCE”

Pete LIN

Managing Director, Greater China Region
WE ARE SOCIAL (CN)

14:50 - 15:10 PM “DECODING BRAND’S INTERACTIVE EXPERIENCES IN CHINA”

Laurence LIM DALLY

Laurence LIM DALLY
CHERRY BLOSSOMS (US/HK)

15:20 - 15:40 PM NETWORKING BREAK

15:25 - 15:45 PM - WORKSHOP WORKSHOP with PING PONG DIGITAL: “THE SHANGHAI FALLACY: WHAT ABOUT THE 98% OF CHINESE WHO DON’T LIVE IN SHANGHAI”

Jimmy ROBINSON

Co-Founder
PINGPONG DIGITAL (UK/CN)

16:00 - 16:20 PM “HOW TO LEVERAGE CHINESE (DAIGOU) LIVING IN EUROPE TO BUILD YOUR BRAND IN CHINA ?”

Lars HEUGEL

Managing Director
ORIGINAL BABY BRANDS & HOLLAND AT HOME (NL)

16:15 - 16:35 PM “5 KEY OVERSEAS DATA INSIGHTS YOU MUST KNOW TO INCREASE YOUR BRAND AWARENESS IN CHINA”

Yangke SUN

CEO
ECENTIME (FR/DE/CN)

16:30 - 16:50 PM ” FROM CREATIVE TO CONSUMER-CENTRIC, HOW LUXURY BRANDS ARE ADAPTING TO CHANGING CONSUMER BEHAVIOURS”

Alexis BONHOMME

VP Greater China - Commercial
FARFETCH (CN)

16:50 - 17:10 PM “HOW GAMING IN CHINA IS CHANGING CONSUMER ENGAGEMENT GLOBALLY”

Peter WARMAN

CEO and co-founder
NEWZOO (NL/CN)

17:10 - 17:30 PM “NEXT GEN OF GAMERS – MORE THAN TRAFFIC AND CLICK”

Jeff LU

Executive President
YOOZOO GAMES (CN)

17:30 - 17:50 PM FRENCH PREMIERE: Screening “PEOPLE’S REPUBLIC OF DESIRE”

Hao Wu

Director, Producer, Cinematographer & Editor. Former Alibaba and TripAdvisor China Executive

19:15 - 19:35 PM COCKTAIL

Wednesday 13th March

08:15 - 08:35 AM REGISTRATION – COFFEE

08:45 - 09:05 AM WELCOME ADDRESS

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:55 - 09:15 AM “UNLOCKING THE THIRST FOR ADVENTURE OF CHINESE YOUNGSTERS”

Alex MECL

CEO
THE FOURTH WALL (US/CN)

Tina LEE

Luxury, Fashion & Travel Influencer
Of Leather and Lace (CN)

09:15 - 09:35 AM ”SEIZING THE CHINESE GROWTH IN A GLOBAL NEW GUEST PROMISE: ACCOR’S TRANSFORMATION JOURNEY”

Maud BAILLY

Chief Digital Officer
ACCOR (FR)

09:35 - 09:55 AM “AIRPORTS: PUSHING EXPERIENTIAL SHOPPING TO THE NEXT LEVEL”

Stéphanie METZ THEVENOD

Executive Vice President Marketing & Digital
LAGARDÈRE TRAVEL RETAIL (FR)

Philip GEERAERT

Director Channel Asia
NEUHAUS (BE/CN)

10:05 - 10:25 AM “NEW MARKETING APPROACHES TO ATTRACT INDIVIDUAL CHINESE TOURISTS”

Maria Rosaria MARGUGLIO

Global Shopper Manager
GUERLAIN (FR)

Aja BARBO GRUDEN

International Development and Customer Service Director
Le BHV Marais (FR)

10:25 - 10:45 AM NETWORKING BREAK

10:30 - 10:50 AM - WORKSHOP WORKSHOP with CHRONOPOST: “UNDERSTANDING THE CHALLENGES IN CROSS BORDER E-COMMERCE LOGISTICS”

Steve BOUCHER

Director of International Sales Development
CHRONOPOST (FR)

11:05 - 11:25 AM “BUILDING INNOVATIVE BEAUTY AND WELLNESS BRANDS IN THE US, CHINA and EUROPE”

Elnura ASHIMOVA

Founder and CEO
YOGANECT (DE)

Odile ROUJOL

Founder
BEAUTYTECH (US)

Lu GUO

Founder and CEO
USHOPAL (CN)

11:40 - 12:00 PM “HOW NEW IS VIRTUAL REALITY FOR DIGITAL CREATIVITY AND COMMUNICATION”

Jean Bernard GRASSET

CEO
MONOCHROME (FR)

11:55 - 12:15 PM “HOW LUXURY AND CULTURAL INSTITUTIONS CONVEY ULTIMATE EXPERIENCES THROUGH ARTISTIC SENSATIONS”

Laurien LEE

Chief Strategy Officer
L/LAB CONSULTING (CN)

Joyce WENG

Bvlgari Greater China Brand Communication Director
BVLGARI (CN)

Roderick BUCHANAN

Director
THE BRITISH MUSEUM (UK)

Jérôme SANS

Curator, art critic, artistic director

12:35 - 12:55 PM “REDEFINING PREMIUM EXPERIENCE – THE VALUE OF HUMAN INTERACTION”

Oke HAUSER

Creative Lead MINI LIVING
BMW Group (DE)

12:50 - 13:10 PM NETWORKING LUNCH

12:50 - 13:10 PM BOOK SIGNING “POURQUOI VOTRE PROCHAIN PATRON SERA CHINOIS”

Denis JACQUET

Homeric de Sarthe

Sinologist & CEO PITCHBOY

14:10 - 14:30 PM - MASTERCLASSMASTERCLASS WECHAT

Thomas GRAZIANI

Co-Founder
WALKTHECHAT (CN)

14:55 - 15:15 PM “WECHAT: CRACKING THE CODE OF LUXURY BRANDS CONNECTING WITH CUSTOMERS”

Antonio CARRIERO

Chief Digital & Technology Officer
BREITLING (CH)

15:15 - 15:35 PM “A NEVER-ENDING COURTSHIP: ADAPTING YOUR LOYALTY STRATEGY TO CHINESE CONSUMERS”

Jean Baptiste LEBLAN

Managing Director
SPLIO (CN)

15:35 - 15:55 PM DIGITIZING LUXURY IN CHINA: NEW CONSUMERS, NEW CHANNELS, NEW EXPERIENCES”

Mei CHEN

Head of Fashion and Luxury UK and Northern Europe, International Business
ALIBABA GROUP (UK)

15:55 - 16:15 PM NETWORKING BREAK

16:10 - 16:30 PM - MASTERCLASSMASTERCLASS TENCENT

Nathalie YU

China Vice-President
Carrefour (CN)

Sky GONG

Director Retail Industry
TENCENT (CN)

17:10 - 17:30 PM CLOSING REMARKS

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

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In the very heart of Paris, on the left bank, in between
Saint Germain des Prés and the Champs Elysées :
Maison de la Chimie
28, rue Saint Dominique,
75 007 Paris

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