paris

March 6•7 2014

this event is now over !

Embracing The Chinese Thrill For Shopping

– “By 2015, China will see annual increases of 40 to 50 millions Internet users, and 30 to 40 millions online shoppers” Boston Consulting – “Rather than replacing offline retail, online is actually spurring shopping overall, with every $1 spent online only cannibalising 60c of offline retail. That’s creating 40% incremental purchasing overall, with less developed cities seeing consumption increasing 57%” Mc Kinsey&Co – “One hot mess. A jarring user interface that seems to bring out the worst in web design. The top ten things, the most important things eBay was doing, their winning elements, their winning recipe in the United States, actually became the poison killing their business in China. The business is brutal. In China, e-commerce is a bloodsport” via @klustout – “Window shopping” as a recreational and social activity is still deeply rooted — and is something that one simply can’t get by logging on” Worldcrunch – The Chinese internet is mobile-centric: mobile netizens exceeded 460 million as of July 2013, more than 75% of internet users. China becomes the world’s N°1 e-commerce market in 2014. E-commerce is changing China. We’ll spend a whole day helping you navigate a complex “proprietary” environment, and take better business decisions. With the fast growing Mobile market, technology becomes a game changer

Digital Innovation, Consumer Trends, Celebrity Endorsement – “There’s a current paradigm that rules over Asia these days. It’s that Asians are obsessed with Silicon Valley. (…) But there’s a quiet unknown movement brewing….It’s a slow shift in the other direction. The money’s going to keep flowing into the Valley. That money, of course, will end up building empires back in Asia.” Techinasia – “Such incursions by WeChat and other Asian chat apps into territory held by social media and ecommerce companies is so far playing out most fiercely in China, but could herald similar future competition in western markets. The competition for the time spent on mobile terminals has intensified. Asian mobile app vendors really lead the way in terms of the potential for these applications” FT – “In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire” Adweek. Chinese innovation: a source of inspiration and business. Hard to avoid Celebrities to build your brand. The day after Paris Fashion Week, we’ll take the pulse of what the Fashion industry is up to, to hook Chinese consumers

China snap shot

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Speakers Paris 2014

Julia Q. Zhu
Founder and Managing Director
Observer Solutions
Amy LIU
Senior Vice President
ENTGROUP
Ludovic CORDEIRO
Digital and International Picture Manager
OXYLANE GROUP (CN)
Sam FLEMMING
Founder and CEO
KANTAR MEDIA CIC (CN)
Esther ALONSO XALMA
Global E-commerce Manager
Mango (CN)
Janie MA
Entertainment Marketing Director
Ogilvy Entertainment (CN)
Stanislas de NERVO
Co-Founder, Managing Director
Datawords (FR)
Eileen LE MUET
VP International
FIGARO MEDIAS
Normandy MADDEN
Global Director, Media & Innovation
THE DIGIT GROUP (HK)
Liz SULLIVAN
Vice President of Strategic Consulting & Advanced Analytics
EPSILON (HK)
Gautam RISHI
Director of Sales, EMEA
CDNetworks (UK)
Laurent PERON
Southern Europe Director
Demandware (FR)
Roger GRAELL SOLE
e-shop Manager
Mango (SP)
Jonathan CHERKI
Founding President
Contentsquare (FR)
Cedric DELZENNE
Founder
Shop des créateurs .com
Frédéric LAYANI
International CRM/Internet Manager
Tag Heuer (CH)
Georg WARGA
Founder, Creative Director
GOODSTEIN (CN)
Mykim CHIKLI
CEO
ZenithOptimedia (CN)
Philippe SAFFON
Media and Digital Director
ADP Aéroports de Paris (FR)
Nathalie REMY
CEO
CHRISTOFLE (FR)
Michelle LAU
Head of Development, International Customer Division
Printemps (FR)
Kevin GENTLE
Director of Strategy
AIR PARIS (CN)
David Klingbeil
Co-founder
WEBANDLUXE.COM (FR)
Christian DEVILLERS
CEO
Walkin (CN)
Marion Moreau
Head of SIGFOX Foundation
SIGFOX Foundation

Agenda Paris 2014

Thursday 6th March

08:00 - 08:20 AM REGISTRATION BREAKFAST

08:45 - 09:05 AM WELCOME ADDRESS

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:55 - 09:15 AM 360 VS BAIDU CHINA’S CHANGING SEARCH ENGINE LANDSCAPE

Stanislas de NERVO

Co-Founder, Managing Director
Datawords (FR)

Alexandre CRAZOVER

Co-Founder, Managing Director
DATAWORDS

09:40 - 10:00 AM KEY TRENDS IN CHINA TECH: HOW IT IMPACTS YOUR BUSINESS

Marion Moreau

Head of SIGFOX Foundation
SIGFOX Foundation

Steven LIN

Creative Marketing Director
LightInTheBox.com (CN)

Gang LU

Founder & CEO
TECHNODE (CN)

10:30 - 10:50 AM DO YOU REALLY KNOW CHINA’S EMERGING MIDDLE CLASS?

Mykim CHIKLI

CEO
ZenithOptimedia (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:00 - 12:20 PM NETWORKING BREAK

11:30 - 11:50 AM THE INCREASING POWER OF SOCIAL AS MEDIA, IN CHINA AND APAC

Sam FLEMMING

Founder and CEO
KANTAR MEDIA CIC (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:15 - 12:35 PM LOSERS, BROMANCE AND CHICKEN & BEER: HOW MUCH DOES YOUR BRAND UNDERSTAND CHINESE WEB CULTURE?

Kevin GENTLE

Director of Strategy
AIR PARIS (CN)

12:00 - 12:20 PM AFTERNOON: THE CHINESENESS OF E & M-COMMERCE

Claire Chung

VP Global Business Development
SHANGPIN

David Klingbeil

Co-founder
WEBANDLUXE.COM (FR)

14:15 - 14:35 PM WILL THE CHINESE ONLINE CONSUMER EVER BECOME A FULL PRICE PAYING FASHIONISTA?

14:50 - 15:10 PM UNLEASH THE POWER OF DATA TO WIN BRAND LOYALTY FROM CHINESE CONSUMERS

Liz SULLIVAN

Vice President of Strategic Consulting & Advanced Analytics
EPSILON (HK)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

15:30 - 15:50 PM GLOBAL E-COMMERCE STRATEGY AND HOW MANGO LOCALIZES ITS STRATEGY IN CHINA

Roger GRAELL SOLE

e-shop Manager
Mango (SP)

Esther ALONSO XALMA

Global E-commerce Manager
Mango (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:00 - 12:20 PM NETWORKING BREAK

16:00 - 16:20 PM A VISUAL TOUR OF DIGITAL PAYMENTS IN CHINA

Julia Q. Zhu

Founder and Managing Director
Observer Solutions

17:55 - 18:15 PM ADDRESS LAURENT PERON, SOUTHERN EUROPE DIRECTOR, DEMANDWARE

Laurent PERON

Southern Europe Director
Demandware (FR)

18:00 - 18:20 PM SCREENING – CROCODILE IN THE YANGTZE – A WESTERNER INSIDE CHINA’S ALIBABA.COM

Porter ERISMAN

Director, Producer , Ex VP
ALIBABA GROUP (USA)

19:45 - 20:05 PM COCKTAIL SPONSORED BY DEMANDWARE IN PARTNERSHIP WITH FIGARO MEDIA

Friday 7th March

08:00 - 08:20 AM REGISTRATION & BREAKFAST

08:45 - 09:05 AM QUICK INTRODUCTION

08:55 - 09:15 AM DEMYSTIFYING CHINA ONLINE: HOW TO REACH CHINA WITH YOUR WEBSITE & CLOUD APPLICATION

Gautam RISHI

Director of Sales, EMEA
CDNetworks (UK)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

09:40 - 10:00 AM MYTHS ABOUT ONLINE FASHION RETAIL IN ASIA

Cedric DELZENNE

Founder
Shop des créateurs .com

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

10:20 - 10:40 AM MOBILE: WHY CONSUMERS’ BEST FRIEND IS RETAILERS’ BEST ALLY

12:00 - 12:20 PM NETWORKING BREAK

11:10 - 11:30 AM WEIBO AND WECHAT – STRATEGIES FOR COMMUNICATING LUXURY (FARFETCH, MULBERRY, HARRODS) IN CHINA

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

11:30 - 11:50 AM CULTURAL CHALLENGES, BRANDING & E-BUSINESS-HOW TO OPTIMIZE YOUR E-COMMERCE WEBSITE IN CHINA ?

Jonathan CHERKI

Founding President
Contentsquare (FR)

Ludovic CORDEIRO

Digital and International Picture Manager
OXYLANE GROUP (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:00 - 12:20 PM INTRODUCING CHINA CELEBRITY INDEX – EVALUATING CHINESE CELEBRITY COMMERCIAL VALUE, CHOOSING YOUR BEST SPOKESPERSON

Amy LIU

Senior Vice President
ENTGROUP

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:45 - 13:05 PM NETWORKING LUNCH & MEET THE SPEAKERS

14:15 - 14:35 PM MARKETING WITH CELEBRITIES IN DIGITAL ERA

Janie MA

Entertainment Marketing Director
Ogilvy Entertainment (CN)

14:55 - 15:15 PM ROUNDTABLE – KOL’S AND CELEBRITY ENDORSEMENT: CULTURE AND DEPENDENCE ?

Georg WARGA

Founder, Creative Director
GOODSTEIN (CN)

Frédéric LAYANI

International CRM/Internet Manager
Tag Heuer (CH)

Eileen LE MUET

VP International
FIGARO MEDIAS

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