08:15 - 08:35 AM Registration – Breakfast
09:00 - 09:20 AM Welcome Address
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/03/Laure-De-Carayon-1-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/03/Logos-CC-chine-new-768x386.jpg)
09:15 - 09:35 AM Drive brand awareness through movie properties
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Sirena-Liu-150x150.jpg)
09:45 - 10:05 AM Play Big via Video Marketing in China
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Leo-Liang-150x150.jpg)
10:35 - 10:55 AM Networking Break
11:00 - 11:20 AM Brands & Music: Tapping China’s Youth Consumer
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Jean-Hsiao-WERNHEIM-150x150.png)
11:30 - 11:50 AM Panel “Celebrity Endorsement, Key Opinion Leaders (KOL): from awareness to trust”
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Jean-Hsiao-WERNHEIM-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Yuenping-Wang-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Alexis-degimini-150x150.jpg)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Angela-AU-YEUNG-150x150.jpeg)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Leo-Liang-150x150.jpg)
12:00 - 12:20 PM Perception and decoding of branded content and video in China
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Laurence-Lim-Dally-150x150.jpg)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/03/Picturecb-768x241.png)
13:00 - 13:20 PM Networking Lunch
14:15 - 14:35 PM The multi-headed dragon. Boosting growth by customizing consumer engagement across China’s diversity
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Erik-Roth-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2018/11/Nathalie-REMY2-150x150.jpg)
14:55 - 15:15 PM Wine: When the Luxurious West meets the Thirsty East
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Simon-Tam-150x150.jpg)
15:30 - 15:50 PM Cross-Media Marketing : Insight on the Chinese delicatessen market
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Arnaud-Pignol-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Yuenping-Wang-150x150.png)
16:00 - 16:20 PM Panel “Challenging Tastes: winning the Chinese Palate”
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Arnaud-Pignol-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Erik-Roth-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Yuenping-Wang-150x150.png)
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Simon-Tam-150x150.jpg)
![](https://www.chinaconnectforum.com/wp-content/uploads/2018/11/Nathalie-REMY2-150x150.jpg)
16:20 - 16:40 PM Networking Break
16:40 - 17:00 PM Embracing China’s Challenges at a Fast Pace
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Laurent-Malaveille-150x150.png)
17:10 - 17:30 PM Deciphering online interest at a local level to optimize luxury watch brands expansion within China
![](https://www.chinaconnectforum.com/wp-content/uploads/2019/01/Florent-BONDOUX-150x150.png)