paris

March 28•29 2013

this event is now over !

Leverage Chinese Consumer Engagement Across Tiers

Reaching scale is therefore as much a key stake, as a key challenge for brands – it impacts their (whole) mix, be it in Luxury or FMCG.

To help brands harness the growing affluent consumers, China Connect 3rd edition brings together experts, to share on how to tackle the following stakes across the country:

  • Leverage China’s consumers dynamics and brand advocacy
  • Harness the power of mobile and social marketing
  • Embrace online (social) shopping frenzy to reach the masses
  • Capture Chinese love for storytelling: content your brand

China snap shot

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Speakers Paris 2013

Jean Hsiao WERNHEIM
Co-Founder
a-Peer Synergy Shanghai Culture & Technology Co. Ltd (SW/CN)
Yueping WANG
Public Relations Manager
SOPEXA (CN)
Erik ROTH
Partner
McKINSEY&COMPANY (CN)
Ken HONG
General Manager, Weibo Marketing Strategy
SINA WEIBO (CN)
Sirena LIU
President
FILMWORKS (CN)
Angela AU-YEUNG
eCommerce Manager
LEE (CN)
Dan XU
Vice President
MEILISHUO (CN)
Simon TAM
Head of Wine
CHRISTIE'S (CN)
Leo LIANG
Senior Director of National Business Development
YOUKU-TUDOU (CN)
Mykim CHIKLI
CEO
ZenithOptimedia (CN)
Michael CHEN
Key Accounts General Manager, National Channels Regional Sales
BAIDU
Laurence LIM-DALLY
CEO
CHERRY BLOSSOMS (HK)
David Klingbeil
Co-founder
WEBANDLUXE.COM (FR)
Christian RADMILOVITCH
Andrew CANTER
CEO
BCMA - Branded Content Marketing Association (UK)
Alexis de GEMINI
Producer-Director
A2G CREATIONS (FR)
Brian BUCHWALD
CEO & Co-founder
BOMODA (USA)
Florent BONDOUX
Head of Strategy & Intelligence
DIGITAL LUXURY Group (CH)
Vincent DIGONNET
President
APAC RAZORFISH-DIGITAS
Laurent MALAVEILLE
Global Head
Digital, CRM & E-Commerce CLARINS (FR)
Arnaud PIGNOL
Délégué Général
INTER RHONE (FR)
Normandy MADDEN
Global Director, Media & Innovation
THE DIGIT GROUP (HK)
Nathalie REMY
CEO
CHRISTOFLE (FR)

Agenda Paris 2013

Thursday 28th March

08:15 - 08:35 AM Registration – Breakfast

09:00 - 09:20 AM Welcome Address

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:15 - 09:35 AM Drive brand awareness through movie properties

Sirena LIU

President
FILMWORKS (CN)

09:45 - 10:05 AM Play Big via Video Marketing in China

Leo LIANG

Senior Director of National Business Development
YOUKU-TUDOU (CN)

10:35 - 10:55 AM Networking Break

11:00 - 11:20 AM Brands & Music: Tapping China’s Youth Consumer

Jean Hsiao WERNHEIM

Co-Founder
a-Peer Synergy Shanghai Culture & Technology Co. Ltd (SW/CN)

11:30 - 11:50 AM Panel “Celebrity Endorsement, Key Opinion Leaders (KOL): from awareness to trust”

Jean Hsiao WERNHEIM

Co-Founder
a-Peer Synergy Shanghai Culture & Technology Co. Ltd (SW/CN)

Yueping WANG

Public Relations Manager
SOPEXA (CN)

Alexis de GEMINI

Producer-Director
A2G CREATIONS (FR)

Angela AU-YEUNG

eCommerce Manager
LEE (CN)

Leo LIANG

Senior Director of National Business Development
YOUKU-TUDOU (CN)

12:00 - 12:20 PM Perception and decoding of branded content and video in China

Laurence LIM-DALLY

CEO
CHERRY BLOSSOMS (HK)

13:00 - 13:20 PM Networking Lunch

14:15 - 14:35 PM The multi-headed dragon. Boosting growth by customizing consumer engagement across China’s diversity

Erik ROTH

Partner
McKINSEY&COMPANY (CN)

Nathalie REMY

CEO
CHRISTOFLE (FR)

14:55 - 15:15 PM Wine: When the Luxurious West meets the Thirsty East

Simon TAM

Head of Wine
CHRISTIE'S (CN)

15:30 - 15:50 PM Cross-Media Marketing : Insight on the Chinese delicatessen market

Arnaud PIGNOL

Délégué Général
INTER RHONE (FR)

Yueping WANG

Public Relations Manager
SOPEXA (CN)

16:00 - 16:20 PM Panel “Challenging Tastes: winning the Chinese Palate”

Arnaud PIGNOL

Délégué Général
INTER RHONE (FR)

Erik ROTH

Partner
McKINSEY&COMPANY (CN)

Yueping WANG

Public Relations Manager
SOPEXA (CN)

Simon TAM

Head of Wine
CHRISTIE'S (CN)

Nathalie REMY

CEO
CHRISTOFLE (FR)

16:20 - 16:40 PM Networking Break

16:40 - 17:00 PM Embracing China’s Challenges at a Fast Pace

Laurent MALAVEILLE

Global Head
Digital, CRM & E-Commerce CLARINS (FR)

17:10 - 17:30 PM Deciphering online interest at a local level to optimize luxury watch brands expansion within China

Florent BONDOUX

Head of Strategy & Intelligence
DIGITAL LUXURY Group (CH)
In the very heart of Paris, on the left bank, in between
Saint Germain des Prés and the Champs Elysées :
Maison de la Chimie
28, rue Saint Dominique,
75 007 Paris

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