paris

March 5•6 2015

this event is now over !

Beyond Top Tiers. Mobile Forward: Reaching the New Chinese Consumers

In 20 years of internet in China, 2014 has been a key inflection point. The mobile business and information, content and services consumption are transforming the broad economy, and lower tiers are becoming the battlefield to conquer new customers. We’ll decipher this fast evolving landscape and what’s at stake for marketers, through the lenses of Social media, E & Mobile commerce and O2O, Online video, Gaming, Entertainment, Travels, Luxury and Tech trends

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Speakers Paris 2015

Chris GUO
Vice President
YIHAODIAN (CN)
Davide VASSENA
Vice President of Product & Marketing
VERTU (UK)
Mindy SUN
Senior Consulting Director
Sina Weibo (CN)
Emmanuel TISSEYRE
VP Business Development EMEA & LATAM
DFS Group (LVMH)
René AUBERTIN
CEO
HAIER Europe
Andrea PANCONESI
Founder & CEO
LUISAVIAROMA.COM
Bernard LUKEY
General Manager
YANDEX EUROPE AG (CH)
Oded ISRAELI
VP Marketing
VISUALEAD (IL)
Pierre ABADIE LACOURTOISIE
Regional Director, Digital Marketing & Ecommerce APAC
ESTEE LAUDER (HK)
Arnaud RIBAULT
Vice President Global Sales & Marketing
DS (FR)
Guillaume DE SEYNES
Managing Director
HERMES INTERNATIONAL (FR)
Alexandre de SAINTE MARIE
e-Multicultural Consulting Director
DATAWORDS
Antoine PEIGNER
Antoine PEIGNER Head of E-Commerce Hub APAC
AIR FRANCE-KLM (HK)
Sam PICCIONE III
Senior Vice President, AEG Global Partnerships, Europe and China
AEG
Raphaël DE PERLINGHI
General Manager, Consumer Division
LENOVO (FR)
Astrid WENDLANDT
European Luxury Goods Correspondent
REUTERS
Jean-Yves FABRE-DARCOURT
General Manager Sales Europe
TCL Multimedia
Angela HUANG
APAC Director
CIC
Thomas MEYER
Co-Founder
MOBILE NOW GROUP (CN)
Miryana JOKSOVIC
VP, Global Brand Growth Strategy
YuMe (CN)
Sven ROSSBACH
Director
TUBEMOGUL (CN)
Laurence LIM-DALLY
CEO
CHERRY BLOSSOMS (HK)
Kyu C. LEE
CEO & Producer
KINO33 Entertainment (KR)
Josh GARDNER
Co-Founder & CEO
KUNG FU DATA (CN)
Dr. Gang LU
Founder & CEO
TECHNODE, Official Partner of TechCrunch.cn (CN)
Linda TAN
Strategic Insights Director
ZenithOptimedia (UK)
Eric Briones
Strategic Planning Director
PUBLICIS ET NOUS
Christophe CAÏS
Co-CEO
ALBATROSS (UAE)
Tiziana TINI
Web Marketing Coordinator Greater China & ASEAN
LUISAVIAROMA.COM (IT)
Rebecca FANNIN
Author & Founder
SILICON DRAGON (USA)
Juergen BOYNY
Global Director
Consumer Electronics GFK (GERMANY)
Rogier BIKKER
Co-Founder
BRANDNEWCHINA.NET (CN)
Olivier EZRATTY
Consultant and Author
Las Vegas CES Report (FR)
Alexandre CRAZOVER
Co-Founder, Managing Director
DATAWORDS
Bruno JOLY
Deputy Editor-In-Chief
FASHIONMAG.COM
Eileen LE MUET
VP International
FIGARO MEDIAS
Normandy MADDEN
Global Director, Media & Innovation
THE DIGIT GROUP (HK)
Marion Moreau
Head of SIGFOX Foundation
SIGFOX Foundation
Caroline PAUL
General Manager
TALENTS TRAVEL / CURIOSITY (CN)
Stéphane HAUSER
Managing Director
IAB FRANCE (FR)

Agenda Paris 2015

Thursday 5th March

08:45 - 09:05 AM WELCOME ADDRESS

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

09:00 - 09:20 AM Keynote: “THE PURSUIT OF HAPPINESS: CREATING MEANINGFUL BRAND EXPERIENCES FOR MILLENIALS”

Linda TAN

Strategic Insights Director
ZenithOptimedia (UK)

Eric Briones

Strategic Planning Director
PUBLICIS ET NOUS

09:35 - 09:55 AM Panel: “MUSIC, GAMING, ENTERTAINMENT: WHAT CHINA’S MILLENIALS WANT”

Kyu C. LEE

CEO & Producer
KINO33 Entertainment (KR)

Thomas MEYER

Co-Founder
MOBILE NOW GROUP (CN)

Sam PICCIONE III

Senior Vice President, AEG Global Partnerships, Europe and China
AEG

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

10:35 - 10:55 AM Keynote: DECODING THE KOREAN INFLUENCE IN CHINA: HOW CAN WESTERN BRANDS LEVERAGE THE “HALLYU”?

Laurence LIM-DALLY

CEO
CHERRY BLOSSOMS (HK)

11:30 - 11:50 AM Keynote: ANATOMY OF CROSS BORDER TRENDS: SPREAD of KOREAN BEAUTY ACROSS CHINA & APAC

Angela HUANG

APAC Director
CIC KANTAR MEDIA

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:00 - 12:20 PM Keynote: “Unleash The Power Of Fans”

Mindy SUN

Senior Consulting Director
Sina Weibo (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:30 - 12:50 PM NETWORKING LUNCH

14:00 - 14:20 PM Keynote: CHINA’S DIGITAL AND TECH KEY TRENDS

Dr. Gang LU

Founder & CEO
TECHNODE, Official Partner of TechCrunch.cn (CN)

Rebecca FANNIN

Author & Founder
SILICON DRAGON (USA)

14:30 - 14:50 PM Keynote: “REVOLUTION FROM E-COMMERCE TO M-COMMERCE”

Chris GUO

Vice President
YIHAODIAN (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

15:15 - 15:35 PM Keynote: “HOW TO CONTROL YOUR BRAND ON TMALL” A Guide to SEO Optimization and Channel Management in China

Josh GARDNER

Co-Founder & CEO
KUNG FU DATA (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

15:45 - 16:05 PM Keynote: “ADRESSING THE EVER MORE SELECTIVE CHINESE FASHIONISTAS. WHEN EXCLUSIVITY MEETS COMMERCE MEETS SOCIAL”

Bruno JOLY

Deputy Editor-In-Chief
FASHIONMAG.COM

Tiziana TINI

Web Marketing Coordinator Greater China & ASEAN
LUISAVIAROMA.COM (IT)

16:15 - 16:35 PM NETWORKING BREAK

16:45 - 17:05 PM Keynote: “WHY ARE THE CHINESE ATTRACTED BY RUSSIA?”

Bernard LUKEY

General Manager
YANDEX EUROPE AG (CH)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

17:15 - 17:35 PM Keynote: “HOW DS SUCCESSFULLY ENTERED THE VERY COMPETITIVE CHINESE PREMIUM AUTOMOTIVE MARKET”

Arnaud RIBAULT

Vice President Global Sales & Marketing
DS (FR)

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

17:45 - 18:05 PM Keynote: “OCCASION-MARKETING: A MUST TO RECRUIT CHINESE CONSUMERS”

Pierre ABADIE LACOURTOISIE

Regional Director, Digital Marketing & Ecommerce APAC
ESTEE LAUDER (HK)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

18:30 - 18:50 PM China Connect Announcement

18:45 - 19:05 PM COCKTAIL

Friday 6th March

08:40 - 09:00 AM Welcome address

Laure De CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:45 - 09:05 AM Panel: “LUXURY, THE NEW PARAGIDM”

Erwan RAMBOURG

MD, Global Co-Head of Consumer & Retail
HSBC

Christophe CAÏS

Co-CEO
ALBATROSS (UAE)

Astrid WENDLANDT

European Luxury Goods Correspondent
REUTERS

Guillaume DE SEYNES

Managing Director
HERMES INTERNATIONAL (FR)

Arnaud RIBAULT

Vice President Global Sales & Marketing
DS (FR)

Andrea PANCONESI

Founder & CEO
LUISAVIAROMA.COM

Davide VASSENA

Vice President of Product & Marketing
VERTU (UK)

10:15 - 10:35 AM Keynote: WECHAT TODAY AND THE SOCIAL SHOPPING OPPORTUNITY

Thomas MEYER

Co-Founder
MOBILE NOW GROUP (CN)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

11:05 - 11:25 AM “E-MULTICULTURALISM”

Alexandre CRAZOVER

Co-Founder, Managing Director
DATAWORDS

11:15 - 11:35 AM Panel: THE CHINESE TRAVELERS

Caroline PAUL

General Manager
TALENTS TRAVEL / CURIOSITY (CN)

Antoine PEIGNER

Antoine PEIGNER Head of E-Commerce Hub APAC
AIR FRANCE-KLM (HK)

Alexandre de SAINTE MARIE

e-Multicultural Consulting Director
DATAWORDS

Emmanuel TISSEYRE

VP Business Development EMEA & LATAM
DFS Group (LVMH)

Eileen LE MUET

VP International
FIGARO MEDIAS

12:15 - 12:35 PM Keynote: SO HOW DOES CHINA CONNECT ? INTRODUCTION TO THE LAND OF QR CODES

Oded ISRAELI

VP Marketing
VISUALEAD (IL)

Normandy MADDEN

Global Director, Media & Innovation
THE DIGIT GROUP (HK)

12:45 - 13:05 PM NETWORKING LUNCH

14:15 - 14:35 PM Keynote: CONNECTED TV IN CHINA AND HOW TO MARKET IN AN INTEGRATED TV ENVIRONMENT

Stéphane HAUSER

Managing Director
IAB FRANCE (FR)

Miryana JOKSOVIC

VP, Global Brand Growth Strategy
YuMe (CN)

14:35 - 14:55 PM Keynote: PROGRAMMATIC BRANDING: ONLINE VIDEO IN CHINA

Sven ROSSBACH

Director
TUBEMOGUL (CN)

14:55 - 15:15 PM PANEL: “CREATIVITY, INNOVATION, TECHNOLOGY: CHINESE BRANDS GOING GLOBAL”

Dr. Gang LU

Founder & CEO
TECHNODE, Official Partner of TechCrunch.cn (CN)

Rogier BIKKER

Co-Founder
BRANDNEWCHINA.NET (CN)

Juergen BOYNY

Global Director
Consumer Electronics GFK (GERMANY)

Jean-Yves FABRE-DARCOURT

General Manager Sales Europe
TCL Multimedia

Raphaël DE PERLINGHI

General Manager, Consumer Division
LENOVO (FR)

René AUBERTIN

CEO
HAIER Europe

Marion Moreau

Head of SIGFOX Foundation
SIGFOX Foundation

Olivier EZRATTY

Consultant and Author
Las Vegas CES Report (FR)

16:30 - 16:50 PM END

CONFERENCE SPONSORS


MEDIA PARTNERS


Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris

From: 8.15 AM to 9.30PM (Thursday 6) – 8.15 AM to 4PM (Friday 7)
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€

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