paris

June 16•17 2011

this event is now over !

Time To Engage With Chinese Consumers

This first edition will tackle 3 realities of China society: a growing disposable income, a fragmented market, a hugely fragmented media landscape.

China snap shot

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Speakers Paris 2011

Jeff KWEK
Head of Strategy & Branding, Online Media
TENCENT (CN)

David LIU
CEO
JIEPANG (CN)

Mateo EATON
Deputy General Manager Entertainment Sports Partnerships
GroupM (CN)

Thomas CRAMPTON
APAC Director of Social Media
OGILVY (CN)

Bryce WHITWAM
General Manager
WUNDERMAN (CN)

Birgit GEBHARDT
Managing Director
TRENDBÜRO (GERMAN-CHINA)

Philippe BARBE
Head of Strategy and Marketing CMB
HSBC (FR)

Gaël BURLOT
COO
GLAMOUR-SALES.COM

Warwick HILL
CEO
3RD SPACE (UK)

Anina TREPTE
Founder
360 FASHION NETWORK (CN)

Olivier AUDOUZE
Marketing Director
TOTAL IMMERSION (FR)

Nathalie OMORI
Founder
ZHENJI (FR)

Valeria LLOPIZ
International Editorial Director
ELLE (FR)

François PETAVY
CEO
eYEKA (FR)

Alexandre MEERSON
Managing Partner
LA BOUTIQUE DE LUXE (UK)

Daniel ROGGER
International Sales Director
A.LANGE & SOHNE /Richemont Group (GERMANY)

Nicolas CHEMLA
International Strategy Officer
TBWA BEING (FR)

Stéphane GALIENNI
Founder
BALISTIK*ART, Blogger BUZZ2LUXE (FR)

Laurence LIM-DALLY
CEO
CHERRY BLOSSOMS (HK)

Sam FLEMMING
Founder and CEO
KANTAR MEDIA CIC (CN)

Olivier Fecherolle
CMO
VIADEO Group (FR)

Laure DE CARAYON
Founder & CEO
CHINA CONNECT (FR)

Agenda Paris 2011

Thursday 16^th June

08:00 - 08:25 AM Registration, Breakfast

08:45 - 08:50 AM Welcome address

Laure DE CARAYON

Founder & CEO
CHINA CONNECT (FR)

08:50 - 08:55 AM Introduction

Olivier Fecherolle

CMO
VIADEO Group (FR)

08:55 - 09:25 AM WINNING THE BRAND RACE IN CHINA: CONNECT TO WIN

Linda TAN

Strategic Insights Director
ZenithOptimedia (UK)

09:30 - 09:50 AM VIRTUAL WORLD, REAL TRUST, Digital behaviors across 1-4 tier cities

Jeff KWEK

Head of Strategy & Branding, Online Media
TENCENT (CN)

09:55 - 10:15 AM CHINESE YOUTH : TRENDS & SOCIAL MEDIA INSIGHTS

Sam FLEMMING

Founder and CEO
KANTAR MEDIA CIC (CN)

10:30 - 10:50 AM Networking Break

10:45 - 11:00 AM « Why Chinese people love logos »

Nathalie OMORI

Founder
ZHENJI (FR)

11:05 - 11:25 AM « Decoding the Chinese perception of luxury ads »

Laurence LIM-DALLY

CEO
CHERRY BLOSSOMS (HK)

11:40 - 12:00 PM « Reiventing mechanics to preserve a brand DNA »

11:55 - 12:15 PM « Why co-creation can help your brand succeeds in China »

François PETAVY

CEO
eYEKA (FR)

12:05 - 12:25 PM « Growing brands in China via direct channels »

12:20 - 12:40 PM « How the oldest French cognac house challenged conventions to recruit new consumers »

Nicolas CHEMLA

International Strategy Officer
TBWA BEING (FR)

12:35 - 12:55 PM HSBC, the World’s local bank: 150 years in China

13:00 - 13:20 PM Lunch Break

14:00 - 14:20 PM CHINESE TELEVISION LANDSCAPE

14:30 - 14:50 PM CHINESE DIGITAL AND SOCIAL MEDIA LANDSCAPE

14:30 - 14:50 PM THE BIG PICTURE AND UNIQUE CHALLENGES MARKETERS FACE

15:50 - 16:10 PM THE SURGE OF E-COMMERCE: from the rise of group buying to a global online market

16:15 - 16:35 PM Networking Break

16:00 - 16:20 PM ONLINE VIDEO SITES

16:50 - 17:10 PM CHINESE PEOPLE ARE CHECKING-IN

17:50 - 18:10 PM PANEL: DRIVE ONLINE INFLUENCE INTO OFFLINE BUSINESS & BRANDING

18:00 - 18:20 PM « The Power of brand advocacy »

Friday 17^th June

08:15 - 09:00 AM Registration, Breakfast

09:00 - 09:20 AM BRAND EXPERIENCE IN CHINA

09:00 - 09:20 AM Introduction to Branded Content, Product Placement, Celebrity Endorsement

09:55 - 10:15 AM From a French short TV hit to a branded online serie : « Camera Café », the saga goes on by Nescafé

10:15 - 10:35 AM How Augmented Reality promotes VW race cars serie in China

10:45 - 11:05 AM Networking Break

11:00 - 11:20 AM CHINESE MOBILE LANDSCAPE: THE BIG PICTURE (20′)

11:25 - 11:45 AM « SOCIAL GAMING, SOCIAL SHOPPING: empower your consumers and fans to become brand advocates and drive sales »

Videos Paris 2011

In the very heart of Paris, on the left bank, in between
Saint Germain des Prés and the Champs Elysées :