Reaching scale is therefore as much a key stake, as a key challenge for brands – it impacts their (whole) mix, be it in Luxury or FMCG.

To help brands harness the growing affluent consumers, China Connect 3rd edition brings together experts, to share on how to tackle the following stakes across the country:

• Leverage China’s consumers dynamics and brand advocacy
• Harness the power of mobile and social marketing
• Embrace online (social) shopping frenzy to reach the masses
• Capture Chinese love for storytelling: content your brand