08:45 - 09:05 AM WELCOME ADDRESS
09:00 - 09:20 AM Keynote: “THE PURSUIT OF HAPPINESS: CREATING MEANINGFUL BRAND EXPERIENCES FOR MILLENIALS”
09:35 - 09:55 AM Panel: “MUSIC, GAMING, ENTERTAINMENT: WHAT CHINA’S MILLENIALS WANT”
10:35 - 10:55 AM Keynote: DECODING THE KOREAN INFLUENCE IN CHINA: HOW CAN WESTERN BRANDS LEVERAGE THE “HALLYU”?
11:30 - 11:50 AM Keynote: ANATOMY OF CROSS BORDER TRENDS: SPREAD of KOREAN BEAUTY ACROSS CHINA & APAC
12:00 - 12:20 PM Keynote: “Unleash The Power Of Fans”
12:30 - 12:50 PM NETWORKING LUNCH
14:00 - 14:20 PM Keynote: CHINA’S DIGITAL AND TECH KEY TRENDS
14:30 - 14:50 PM Keynote: “REVOLUTION FROM E-COMMERCE TO M-COMMERCE”
15:15 - 15:35 PM Keynote: “HOW TO CONTROL YOUR BRAND ON TMALL” A Guide to SEO Optimization and Channel Management in China
15:45 - 16:05 PM Keynote: “ADRESSING THE EVER MORE SELECTIVE CHINESE FASHIONISTAS. WHEN EXCLUSIVITY MEETS COMMERCE MEETS SOCIAL”
16:15 - 16:35 PM NETWORKING BREAK
16:45 - 17:05 PM Keynote: “WHY ARE THE CHINESE ATTRACTED BY RUSSIA?”
17:15 - 17:35 PM Keynote: “HOW DS SUCCESSFULLY ENTERED THE VERY COMPETITIVE CHINESE PREMIUM AUTOMOTIVE MARKET”
17:45 - 18:05 PM Keynote: “OCCASION-MARKETING: A MUST TO RECRUIT CHINESE CONSUMERS”
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