Eric TIAN

is Partner of “nice”(the biggest visual social APP in China), running all marketing, PR, trade and sales functions. Prior to nice, Eric led as Director of Marketing Partnership at Weixin/Wechat, taking care of all partnership China/Globally, led projects: CCTV Lunar New Year Gala, NBA/Linkedin/Coke/Ebay/CHANEL/Cisco partnership etc.

Prior to Wechat, Eric ran brand marketing at Nike for Basketball/Jordan/Training. Before Nike, Eric worked at the USA as Marketing Lead for Li-Ning USA and worked in China Li-Ning office across different roles.

Eric spent over 15 years in traditional consumer industry, global Internet leading company and startup internet company, worked in China-Beijing/Shanghai/Guangzhou and USA-Portland.