Romain MILLET

Mr. Millet Romain, CEO of Group Beaumanoir China, was born in 1979 in Annecy, France, and graduated from Europe’s top business school – ESCP EUROPE.

Mr. Millet Romain has many years of solid experience in different industries worldwide. He has a unique international vision and an entrepreneurial spirit.

He has successfully been working for LAZARD Investment Banking as mergers and acquisitions banker, for L.E.K consulting as consultant and occupied various positions at LAFUMA GROUP, as Marketing Director for Oxbow, International Director for LAFUMA GROUP as well as CEO AND PRESIDENT of Le Chameau brand.

In 2013, Mr. Romain Millet was nominated by BEAUMANOIR GROUP as CACHE CACHE EMEA Managing Director. He has successfully upgraded the Brand value and improved profitable growth during three consecutive years.

In 2015, Mr. Romain Millet was appointed CEO of BEAUMANOIR GROUP IN CHINA. With newly launched Bonobo Brand and Cache Cache brand, the Group brings every day accessible fashion to each Chinese customer.

From 2005 to 2016, Cache Cache reached 1000 stores all over China including ecommerce platforms. Bonobo is a denim-inspired and environmental friendly brand that has built a strong community of people sharing its values.

With Mr. Romain Millet appointment, the Group aims at accelerating the development of its brands in China, with a consumer centric and disruptive strategy focusing on brands value and Omni channel.