COMING NEXT : WEDNESDAY DECEMBER 8, 2021

‘Can Metaverse thinking replace celebrity driven marketing in China?’

As Head of MBCS China, Kestrel Lee is responsible for setting a creative vision and building an innovative, content-forward culture for clients across all platforms and formats in China. With 20 years’ industry experience, Kestrel Lee is an award-winning creative expert across all facets of integrated digital marketing including e-commerce and social media.

COMING NEXT : WEDNESDAY NOVEMBER 24, 2021

Special Guest – “As China Goes Green” An untold testimony on the Chinese who are committed to the planet

Sustainability in China :
Context, Societal dynamics, challenges and opportunities for brands, focus on the Luxury/Fashion/Beauty Industries

‘Challenges and opportunities for brands in China’s evolving digital and data landscape’

with Gordon Domlija, CEO of Wavemaker Asia-Pacific, leading daily business operations across the regions, personally leading culture, connectivity and competency across the region. Wavemaker is the #2 agency network in Asia-Pacific by billings, with over 2800 people and 500 clients across 17 markets.

‘Embracing Effective New Retail in China’

with Bryce Whitwam, An Adjunct Professor of Marketing at the NYU School of Professional Studies in Shanghai. He is also the Co-Founder of The M Gym, a specialized, China-based marketing training company.

‘Can Social Media be your sustainable sales channel?’

with Karen Ho, Ceo of Initiative China since January 2021. She comes from Wavemaker China, where she was Chief Growth Officer, and before at OMD and Isobar

‘Esports leading the charge from Asia: capturing Gen Z attention’

with Nicholas Khoo is the co-founder of Singapore’s Cybersports and Online Gaming Association, Advisor to the board of the Global Esports Federation, and a Fellow of the Singapore Computer Society which recently launched the Artificial Intelligence Ethics & Governance Body of Knowledge

‘5 Marketing Lessons of a Post-Covid China’

with Steven Chang is a Senior Advisor at McKinsey, specializing in Chinese Internet Ecosystem, digital transformation, marketing/advertising, new retail and eCommerce. He was formerly Corporate VP of Tencent, in charge of online media marketing solutions and advertising business of Online Media Group (OMG), and before, CEO of ZenithOptimedia Greater China